Marketing

 
Why 'Bolt' Is A Really Terrible Name For Chevy's Electric Car

Why 'Bolt' Is A Really Terrible Name For Chevy's Electric Car

Monday morning, General Motors CEO Mary Barra is expected to unveil a new battery-electric concept car at the Detroit Auto Show. It's the first look at a future production vehicle with a projected 200 miles of electric range, at a price said to be around $30,000. Assuming the leaked stories are... read more

January 11, 2015 by -
 
2015 Kia Soul EV launch at 2014 Chicago Auto Show

2015 Kia Soul EV: Animals, Electrons, Maroon 5 (Video)

Well, it's about time: An electric-car maker is using straight-out sex appeal to market a new electric car. Even if it is, errrmmmm, rodent sex appeal. A new video posted... read more August 26, 2014 by


 
2016 Chevrolet Volt teaser image, with GM marketing chief Tim Mahoney, Aug 2014

Marketing For 2016 Chevy Volt To Be Rethought, Use Owners As Evangelists

It's no secret among owners of the Chevy Volt range-extended electric car that the innovative car's advertising and marketing has been muddled at best. Now, with a new 2016... read more August 8, 2014 by


 
Frame from 'A Good Deal for All' video, by National Automobile Dealers Association (NADA), June 2014

Auto Dealers Try Charm: Why Tesla Direct Sales Hurt Buyers, They Say (Video)

The battle between Tesla Motors, which sells its electric cars directly to buyers over the Internet, and the nation's auto dealers--who want to make that practice illegal--is... read more June 23, 2014 by


 
Frame from Lexus video criticizing electric car, May 2014

Lexus Ad Not Only Sneers At Plug-Ins, But Gets Charging Wrong

Few things make electric-car advocates as cranky as criticism of their vehicles. But when the criticism is factually wrong, and comes from a carmaker that has resolutely said... read more May 7, 2014 by


 
Frame from 2014 Cadillac ELR video on YouTube, with actor Neil McDonough

'Tree Huggers Don't Buy Luxury Cars,' Says Cadillac Exec On Electric Cars

So what IS a "tree hugger," anyway? According to a Cadillac executive quoted in The Detroit News a week ago, it's someone who never buys luxury cars. That phrase leaped out... read more April 22, 2014 by


 
2014 Chevrolet Volt

Three Years Later, Most Consumers Don't Understand The Chevy Volt

Chevrolet's range-extended electric vehicle, the Volt, has been on sale for more than three years now. Its sales of 58,000 units so far are still small compared to more... read more April 22, 2014 by


 
2015 Kia Soul EV launch at 2014 Chicago Auto Show

2015 Kia Soul EV: 'Recharge Your Soul' Video Kicks Off Marketing

The first 2015 Kia Soul EV electric cars won't reach U.S. dealers until sometime between July and September, and then only in selected regions (for which read "California")... read more March 5, 2014 by


 
2014 Nissan Leaf

Nissan Surveys Tesla Owners For Intelligence On Electric Cars

Nissan launched its 2011 Leaf, the world's first modern mass-production all-electric vehicle, more than three years ago. The first U.S. delivery was in December 2010 in... read more February 24, 2014 by


 
2012 Tesla Model S

What Do Tesla, Cadillac, Hyundai Have In Common? Owner Love!

Valentine's Day may be over, but Americans are still in love ... with their cars. According to market research firm Strategic Vision (via The Car Connection), the Tesla Model... read more February 19, 2014 by


 
2014 BMW i3 (German-market version), Amsterdam, Oct 2013

Actress Anne Hathaway Is NOT The First 2014 BMW i3 Owner In The U.S.

Sometimes the media don't quite know what they're talking about. And so it was with a story that had actress Anne Hathaway importing one of the first 2014 BMW i3 electric... read more December 30, 2013 by


 
Nissan Leaf ad for South Africa

What Happens To A Nissan Leaf Electric Car At A Gas Station?

"Looks like we are going to fight with this car," one gas station attendant says to another. You're in for quite a fight if you think you can fill a Nissan Leaf electric car... read more October 28, 2013 by


 
MINI Boatman spy shot, World Financial Center, New York City

'Spy Shots': MINI Boatman Makes Waves In New York Harbor

We get a lot of spy shots of new or prototype cars sent in to High Gear Media, but not that many come from waterproof cameras. These photos show a potentially new and so far... read more September 11, 2013 by


 
2013 Toyota Prius liftback

Toyota Prius Plug-In To Be Driven By 'Eco-Savvy Influencers' In MPG Challenge

In May, we told you about the first round of Toyota's Prius Plug-In MPG Challenge. If you missed it and don't feel like clicking through to read the magnificently written... read more July 11, 2013 by 21


 
Screencap from Toyota Auris ad

Toyota Auris Ad Complains About Auto Emissions, Doesn't Mention Electric Cars

By now, you've probably seen it: the new ad for the Toyota Auris Hybrid. But on the off chance you haven't, here's the Cliffs Notes version: Sometime in the future, a man and... read more July 9, 2013 by 19


 
Fiat's 'Environmentally Sexy' matchmaking site

Is Buying A Fiat 500e Electric Car 'Environmentally Sexy'?

We liked the 2013 Fiat 500e electric car, a lot. It may be the best of the low-volume compliance cars, in fact--though the 2014 Chevy Spark EV and 2013 Honda Fit EV are... read more June 24, 2013 by 15


 

Find Green Cars

Go!

 
 

 
© 2017 Green Car Reports. All Rights Reserved. Green Car Reports is published by Internet Brands Automotive Group. Stock photography by izmostock. Read our Cookie Policy.