Marketing

 
Advertising Electric Cars: What To Make Of Leaf vs. Volt Spat?

Advertising Electric Cars: What To Make Of Leaf vs. Volt Spat?

For the first time in 80 years or so, major automakers are building and selling plug-in electric cars in the U.S. How are they letting people know about their new cars? Advertising, of course. Our colleague Richard Read looked at four electric-car TV ads, analyzing what made them work and what... read more

June 9, 2011 by  - 7
 
2011 Toyota Prius

What Are The Turning Radii Of The New Toyota Prii?

Toyota announced this week that it had ended what it called a “decade-long debate” by decreeing that the plural of Prius would be Prii henceforth and to the end... read more February 24, 2011 by  0


 
2011 Hyundai Elantra

Hyundai Drops The Gloves, Will Call Out Sales of 40-MPG Cars

Just a month ago, we suggested that 40 miles per gallon is the new bragging threshold for subcompact and even compact cars. Now, Hyundai has dropped the gloves (or thrown... read more December 2, 2010 by  7


 
2011 MINI Cooper Countryman

MINI and BMW Make Some Marketing Changes

You may remember the MINI Takes the States Tour 2010 that AllSmallCars.com reported on over the summer. Basically, it is a part of the core that is MINI lifestyle marketing... read more October 31, 2010 by  0


 
2011 Nissan Leaf stickers

2011 Nissan Leaf: While You Wait, Have Some Stickers

You've heard by now that I'm buying a 2011 Nissan Leaf. In case you're wondering, it's a Cayenne Red SV, which I'm hoping implies some hyper-real blend of Porsche and... read more October 13, 2010 by  5


 
2011 Coda Sedan, final production version

Oops! Coda Sedan Promo Photos: Next To Charger It Can't Use

What happens when a publicity photo-shoot goes on the hunt for the perfect image but doesn't notice the devil in the details? Over the weekend, our sister site... read more September 20, 2010 by  6


 
Fuel Gauge

GM Moving To Own 'Range Anxiety' For Chevy Volt Campaign?

Range anxiety—that's the worry that people feel as they approach an electric car's driving range—has long been a bit unbecoming to discuss among fierce... read more September 1, 2010 by  1


 
2011 Chevrolet Volt in Waco, Texas, en route during the 1,776-mile Freedom Drive PR stunt

2011 Chevy Volt: Official GM Propaganda On Why It's Better

Forgive us our weariness, please. It's only Thursday, but the barrage of news about the two upcoming electric cars that will go on sale for the 2011 model year is wearing us... read more July 29, 2010 by  7


 
2011 Chevrolet Volt

Remember the 2011 Chevrolet Volt's 230-MPG Claim? Forget It.

Almost a year ago, General Motors launched a little marketing campaign connecting its 2011 Chevrolet Volt range-extended electric car to the figure "230 mpg." As we pointed... read more July 16, 2010 by  1


 
Nissan LEAF

Apple, Armstrong Ads Accelerate 2011 Nissan Leaf Marketing

What do cutting-edge technology company Apple Inc. and world-famous racing cyclist Lance Armstrong have in common? Any guesses? No, seven-time Tour De France winner... read more July 9, 2010 by  1


 
2011 Chevrolet Volt - testing on Pike's Peak, October 2009

Can GM Convince You a 2011 Chevy Volt Is the Go-Anywhere EV?

As we count down the months before the first 2011 Chevrolet Volts arrive at dealers in California, New York, Michigan, and Washington, D.C., it's time for the latest reboot... read more July 6, 2010 by  5


 
Mustang 1000 Lap Challenge

2011 Ford Mustang V-6 Does 776 Miles--On One Tank

Forty-eight-point-five miles per gallon.  It's an impressive figure. A little better than the numbers we got in a week of commuting in a Honda Insight last year, in fact. ... read more June 25, 2010 by  8


 
Nissan LEAF

Hawaii To Get First Nissan Leafs, California Bummed Out

First, Downey, California gets jilted by Tesla, shacking up in Toyota’s house in Fremont. Now, Nissan selects Hawaii as the launch site for the first U.S.-spec Leafs... read more June 1, 2010 by  0


 
2011 Lexus CT 200h

2011 Lexus CT 200h Hybrid Hatch 'Darker Side' Video Launches

You may recall that last month, we raised our eyebrows and scratched our head over the latest Lexus ad campaign, "The Darker Side of Green." The tagline, first unveiled at... read more May 19, 2010 by  0


 
2011 Nissan Leaf prototype

Nissan Announce Leaf Pricing in E.U., Confirm Three More EVs

Nissan Europe have announced the pricing structure for the European rollout of the 2011 Nissan Leaf. The Leaf car has received a huge number of  reservations in the U.S... read more May 17, 2010 by  3


 
The Dark Side of Green

NY Auto Show Puzzler: 'Darker Side of Green' = New Lexus Hybrid ??

Hmmmmmm. First Sarah Silverman, now "The Darker Side of Green." What exactly is going on with Lexus these days? The ominous message is the tagline for an interactive web... read more April 2, 2010 by  1


 

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