Custom Tesla Model X Thanks Company's Veterans, Model S Too

Custom Tesla Model X Thanks Company's Veterans, Model S Too

Seeing a Tesla Model X electric SUV on the roads at all is still a rare occurrence; seeing one in flat black is even rarer. That's because there's only one that looks like the Model X in these photos, snapped at a Supercharger site 10 days ago by our Tesla-owning author George Parrott. After... read more

November 26, 2015 by  -
2016 Toyota Mirai  -  Quick Drive  -  Portland, July 2015  [photo: Doug Berger]

2016 Toyota Mirai Hydrogen Fuel-Cell Car Runs On...Leftover Lemonade? Huh?

If life gives you lemons, make lemonade. If you already have lemonade, make hydrogen, Toyota says. As part of its promotional efforts for the 2016 Toyota Mirai fuel-cell car... read more August 25, 2015 by 

2016 Toyota Mirai hydrogen fuel-cell car, Newport Beach, CA, Nov 2014

Second Toyota Mirai Video: Hydrogen Is Like First Oil Well

The town of Titusville, Pennsylvania, considers itself the birthplace of the oil industry. After locals struck crude near the appropriately-named Oil Creek, what is now... read more June 4, 2015 by 

2016 Toyota Mirai

New Toyota Film Appropriates Musk 'BS' Comment On Hydrogen For Its Title

Tesla Motors CEO Elon Musk once notoriously called hydrogen fuel-cell cars "bull****"," and for a moment, it may seem that Toyota agrees. The Japanese carmaker recently hired... read more April 23, 2015 by 

2016 Toyota Mirai

Toyota Mirai Fuel-Cell Car To Get Global Showcase At 2020 Olympics

The 2020 Tokyo Olympic Games are set to become a global showcase for hydrogen fuel-cell cars. Japan is already planning to use the games as an opportunity to expand its... read more March 16, 2015 by 

2016 Toyota Mirai: 'A car that breathes in air,' posted by Toyota, Feb 2015

Toyota Mirai Fuel-Cell Car's Ad Agency Should Study Engine Technology More Closely

Oh, Toyota ... really? It's not bad enough that your Lexus brand put out two ads that inaccurately slammed plug-in electric and diesel vehicles, respectively. Now your own... read more March 6, 2015 by 

Bourgeois Chevrolet, Rawdon, Quebec, Canada   [photo:]

Would Stressing Personal Risk Of Air Pollution Sell More Electric Cars?

When it comes to electric cars, buyers are often interested in two types of green. The lower environmental impact of a zero-emission vehicle, and the potential to save cash... read more February 6, 2015 by 

Screen capture from first 2016 Chevrolet Volt video ad, Jan 2015

2016 Chevrolet Volt TV Ad Released 6 Months Before Car

One of the biggest concerns among electric-car advocates is GM's ability to create and sustain a smart, coherent, clever, and explanatory marketing campaign for its new 2016... read more January 28, 2015 by 

BMW i3 Super Bowl ad teaser

BMW i3 Electric Car Super Bowl TV Ad: Now It's Out [UPDATED]

Advertising is crucial for automakers trying to explain the benefits of electric cars to an often-skeptical public. So what better forum than the advertising mecca that is... read more January 26, 2015 by 

2016 Chevrolet Volt with Tori Spelling and Dean McDermott, Jan 2015

2016 Chevrolet Volt: Celebrities Come Out For LA Launch Party

By this point, the 2016 Chevrolet Volt launch at this week's Detroit Auto Show may feel like old news to followers of GM's plug-in hybrid compact hatchback. The evening of... read more January 14, 2015 by 

2014 Chevrolet Spark EV  -  First Drive, Portland, July 2013

Why 'Bolt' Is A Really Terrible Name For Chevy's Electric Car

Monday morning, General Motors CEO Mary Barra is expected to unveil a new battery-electric concept car at the Detroit Auto Show. It's the first look at a future production... read more January 11, 2015 by 

2016 Chevrolet Volt sneak peek for owners, Los Angeles, Nov 2014

Will The 2016 Chevy Volt Be A 'Mass-Market' Electric Car? Should It Be?

While battery-electric cars are pretty simple in concept, it's often much harder for auto marketers to explain the benefits of range-extended electrics and plug-in hybrids... read more January 4, 2015 by 

Kia Soul EV with 'hamsters'  -  August 2014

Top Electric-Car Advertisers: Nissan And, Surprise, Kia--Chevy Not So Much

Promoting electric cars is often a grassroots effort, with owners acting as some of the most enthusiastic (and effective) spokespeople. But what about one of the biggest way... read more December 11, 2014 by 

Lexus CT 200h "Dad-chelor Party" ad screencap

Lexus CT 200h Hybrid Ad Slams Electric BMW i3: Gloves Come Off: FURTHER UPDATE

Is Toyota feeling more than a little threatened by electric and diesel alternatives to the hybrid segment it dominates? Its luxury Lexus brand has continued with a series of... read more November 14, 2014 by 

2015 Kia Soul EV launch at 2014 Chicago Auto Show

2015 Kia Soul EV: Animals, Electrons, Maroon 5 (Video)

Well, it's about time: An electric-car maker is using straight-out sex appeal to market a new electric car. Even if it is, errrmmmm, rodent sex appeal. A new video posted... read more August 26, 2014 by 

2016 Chevrolet Volt teaser image, with GM marketing chief Tim Mahoney, Aug 2014

Marketing For 2016 Chevy Volt To Be Rethought, Use Owners As Evangelists

It's no secret among owners of the Chevy Volt range-extended electric car that the innovative car's advertising and marketing has been muddled at best. Now, with a new 2016... read more August 8, 2014 by 


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