Marketing

 
Toyota Mirai billboards scrub nitrogen oxides while touting hydrogen fuel-cell sedan

Toyota Mirai billboards scrub nitrogen oxides while touting hydrogen fuel-cell sedan

If green cars can reduce emissions, why shouldn't their advertising do the same? That's the theory behind a series of billboards in relevant California markets that advertise the Toyota Mirai hydrogen fuel-cell sedan. But these billboards will do more than try to attract the eyes of potential... read more

March 28, 2017 by -
 
2017 Toyota Mirai

Toyota Mirai touted in ad on electric-car charging station

How do you advertise new and innovative zero-emission vehicles, whether they're electric or fuel-cell cars? It's a question that's bedeviled carmakers and their marketers... read more January 18, 2017 by


 
2017 Nissan Leaf

Electric cars are on the market, so where are all the ads?

Anyone who watches even a little television knows that automakers take advertising seriously—and do a lot of it. The seemingly-never-ending stream of commercials keeps... read more December 22, 2016 by


 
WaiveCar Hyundai Ioniq Electric

Hyundai Ioniq Electric: how maker plans to market 124-mile electric car

The 2017 Hyundai Ioniq Electric will soon go on sale as part of a trio of Ioniq variants that also includes hybrid and plug-in hybrid models. When it arrives in dealerships... read more November 22, 2016 by


 
Air Liquide hydrogen fueling station

Hydrogen marketing campaign suggests, 'Let's clear the air'

Advocates of hydrogen fuel-cell cars are working to make their presence felt in much the same way that electric-car advocates have for years. Last Saturday was National... read more October 14, 2016 by


 
2016 Lexus ES 300h

Lexus hybrids 'always charged,' says slogan (unlike electric cars)

Toyota has made it abundantly clear that it believes its hybrids and hydrogen fuel-cell vehicles are a better path to the future than battery-electric cars. The Japanese... read more October 12, 2016 by


 
"How to be a clean energy baller" (Courtesy of U.S. Energy Department)

Know what a 'baller' is? Wanna be one for clean energy?

Sometimes, even good intentions can't cover up poor execution. The U.S. Department of Energy (DOE) recently launched a campaign to promote clean energy in general, and... read more September 22, 2016 by


 
2017 Chevrolet Bolt EV

Does the Chevy Bolt EV make the Chevrolet Volt irrelevant? Is that a problem?

Sometime during the last three months of this year, the first 2017 Chevrolet Bolt EV will be delivered to its buyer in a blaze of flash photography and publicity. The... read more September 6, 2016 by


 
Rendering of future Drive Oregon storefront in downtown Portland for education about electric cars

Federal funds to back Portland storefront for electric-car marketing, pop-up roadshows

The U.S. Department of Energy announced Monday that it would award almost $1 million to Drive Oregon over three years, to fund a regional marketing campaign that will promote... read more September 1, 2016 by


 
Natural gas flaring from oil well [licensed under Creative Commons from Flickr user Sirdle]

Oil and gas fracking industry targets Millennials for support

The oil and gas industries certainly know how to tailor their messages to specific demographics. The process of hydraulic fracturing—commonly known as... read more August 22, 2016 by


 
2012 Toyota Prius Plug-In Hybrid - production model

Plug-in hybrid problem: buyers don't understand them at all

What's an electric car? It's a car powered by a battery, like your cellphone. Doesn't use gasoline. What's a hybrid car? It's a car that runs on gasoline, but gets better... read more August 8, 2016 by


 
2016 BMW 330e

BMW 330e plug-in hybrid ads: no wait for Tesla Model 3 needed

The Tesla Model 3 electric car, which its maker says will launch late next year with 200 miles of range and a $35,000 price, has caused a few shock waves across the car... read more August 8, 2016 by


 
Tesla Model 3 design prototype  -  reveal event  -  March 2016

Automakers 'not even trying' to sell electric cars, Tesla says

When it comes to regulatory measures, it's customary for automakers to present a united front to government agencies setting new rules and policies. But as it has in so many... read more August 4, 2016 by


 
Screenshot from Elio Motors ad "Comfortable Seating for Two"

Elio Motors' new marketing partner is...The Onion ?!?!? Yep.

Is it possible to use political satire to sell a car? In the age of social media and viral marketing, carmakers have tried some pretty unusual stunts in order to sell their... read more June 16, 2016 by


 
Image of supposed Chevrolet Jolt EV electric coupe shown on ChevroletJoltEV.com website, May 2016

Selling an electric car is easy, says creator of fictional Chevy Jolt EV

First, there was the Volt. Then came the Bolt, later renamed the Bolt EV. Now, there's the Jolt EV, the third Chevrolet electrical car. At least, that's what appeared on a... read more May 23, 2016 by


 
2016 Nissan Leaf

Nissan Leaf ads poke fun at Tesla Model 3 reservation queue

The Tesla Model 3 may be getting a lot of attention, but the company that's sold more electric cars than any other is hardly out of the game just yet. With production not... read more May 4, 2016 by


 

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