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2016 Chevrolet Volt TV Ad Released 6 Months Before Car

2016 Chevrolet Volt TV Ad Released 6 Months Before Car

One of the biggest concerns among electric-car advocates is GM's ability to create and sustain a smart, coherent, clever, and explanatory marketing campaign for its new 2016 Chevrolet Volt. The plug-in hybrid with a 50-mile range will arrive on the market in the second half of this year, but Chevy... read more

January 28, 2015 by  -
 
2016 Chevrolet Volt sneak peak for owners, Los Angeles, Nov 2014

Will The 2016 Chevy Volt Be A 'Mass-Market' Electric Car? Should It Be?

While battery-electric cars are pretty simple in concept, it's often much harder for auto marketers to explain the benefits of range-extended electrics and plug-in hybrids... read more January 4, 2015 by 


 
Kia Soul EV with 'hamsters'  -  August 2014

Top Electric-Car Advertisers: Nissan And, Surprise, Kia--Chevy Not So Much

Promoting electric cars is often a grassroots effort, with owners acting as some of the most enthusiastic (and effective) spokespeople. But what about one of the biggest way... read more December 11, 2014 by 


 
Lexus CT 200h "Dad-chelor Party" ad screencap

Lexus CT 200h Hybrid Ad Slams Electric BMW i3: Gloves Come Off: FURTHER UPDATE

Is Toyota feeling more than a little threatened by electric and diesel alternatives to the hybrid segment it dominates? Its luxury Lexus brand has continued with a series of... read more November 14, 2014 by 


 
2015 Kia Soul EV launch at 2014 Chicago Auto Show

2015 Kia Soul EV: Animals, Electrons, Maroon 5 (Video)

Well, it's about time: An electric-car maker is using straight-out sex appeal to market a new electric car. Even if it is, errrmmmm, rodent sex appeal. A new video posted... read more August 26, 2014 by 


 
2016 Chevrolet Volt teaser image, with GM marketing chief Tim Mahoney, Aug 2014

Marketing For 2016 Chevy Volt To Be Rethought, Use Owners As Evangelists

It's no secret among owners of the Chevy Volt range-extended electric car that the innovative car's advertising and marketing has been muddled at best. Now, with a new 2016... read more August 8, 2014 by 


 
Frame from 'A Good Deal for All' video, by National Automobile Dealers Association (NADA), June 2014

Auto Dealers Try Charm: Why Tesla Direct Sales Hurt Buyers, They Say (Video)

The battle between Tesla Motors, which sells its electric cars directly to buyers over the Internet, and the nation's auto dealers--who want to make that practice illegal--is... read more June 23, 2014 by 


 
Frame from Lexus video criticizing electric car, May 2014

Lexus Ad Not Only Sneers At Plug-Ins, But Gets Charging Wrong

Few things make electric-car advocates as cranky as criticism of their vehicles. But when the criticism is factually wrong, and comes from a carmaker that has resolutely said... read more May 7, 2014 by 


 
Frame from 2014 Cadillac ELR video on YouTube, with actor Neil McDonough

'Tree Huggers Don't Buy Luxury Cars,' Says Cadillac Exec On Electric Cars

So what IS a "tree hugger," anyway? According to a Cadillac executive quoted in The Detroit News a week ago, it's someone who never buys luxury cars. That phrase leaped out... read more April 22, 2014 by 


 
2014 Chevrolet Volt

Three Years Later, Most Consumers Don't Understand The Chevy Volt

Chevrolet's range-extended electric vehicle, the Volt, has been on sale for more than three years now. Its sales of 58,000 units so far are still small compared to more... read more April 22, 2014 by 


 
2015 Kia Soul EV launch at 2014 Chicago Auto Show

2015 Kia Soul EV: 'Recharge Your Soul' Video Kicks Off Marketing

The first 2015 Kia Soul EV electric cars won't reach U.S. dealers until sometime between July and September, and then only in selected regions (for which read "California")... read more March 5, 2014 by 


 
2014 Nissan Leaf

Nissan Surveys Tesla Owners For Intelligence On Electric Cars

Nissan launched its 2011 Leaf, the world's first modern mass-production all-electric vehicle, more than three years ago. The first U.S. delivery was in December 2010 in... read more February 24, 2014 by 


 
2012 Tesla Model S

What Do Tesla, Cadillac, Hyundai Have In Common? Owner Love!

Valentine's Day may be over, but Americans are still in love ... with their cars. According to market research firm Strategic Vision (via The Car Connection), the Tesla Model... read more February 19, 2014 by 


 
2014 BMW i3 (German-market version), Amsterdam, Oct 2013

Actress Anne Hathaway Is NOT The First 2014 BMW i3 Owner In The U.S.

Sometimes the media don't quite know what they're talking about. And so it was with a story that had actress Anne Hathaway importing one of the first 2014 BMW i3 electric... read more December 30, 2013 by 


 
Nissan Leaf ad for South Africa

What Happens To A Nissan Leaf Electric Car At A Gas Station?

"Looks like we are going to fight with this car," one gas station attendant says to another. You're in for quite a fight if you think you can fill a Nissan Leaf electric car... read more October 28, 2013 by 


 
MINI Boatman spy shot, World Financial Center, New York City

'Spy Shots': MINI Boatman Makes Waves In New York Harbor

We get a lot of spy shots of new or prototype cars sent in to High Gear Media, but not that many come from waterproof cameras. These photos show a potentially new and so far... read more September 11, 2013 by 


 
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