Marketing

 
Elio Motors' new marketing partner is...The Onion ?!?!? Yep.

Elio Motors' new marketing partner is...The Onion ?!?!? Yep.

Is it possible to use political satire to sell a car? In the age of social media and viral marketing, carmakers have tried some pretty unusual stunts in order to sell their vehicles (think Matthew McConaughey's deadpan stoner Lincoln ads). But this combination may be among the most bizarre yet... read more

June 16, 2016 by -
 
2017 Chevrolet Bolt EV

Electric Car Pledge: is carbon the right reason to get buyers to switch?

Buyers have many different reasons for choosing a plug-in electric car. Creating marketing campaigns that address all of them has bedeviled highly-paid professionals for five... read more March 31, 2016 by


 
2017 Chevrolet Volt

How GM plans to market Chevy Volt plug-in hybrid, Bolt EV electric car

Hybrids are pretty well-known at this point, and battery-electric cars are conceptually simple: You plug them in like a mobile phone. But explaining plug-in hybrids to car... read more March 29, 2016 by


 
Japanese manga comic about Toyota Mirai  [from Motorfan: New Model Special Edition issue 502]

Toyota Mirai manga: hydrogen fuel cell beats electric cars, plug-in hybrids

Manga are comics created in Japan, conforming to a style set more than 100 years ago and still very much a part of popular culture. While they may look like no more than... read more March 25, 2016 by


 
2017 Chevrolet Volt 5dr HB Premier Headlight

2017 Chevy Volt: what GM is doing differently this time

By virtually all accounts, the second-generation Chevrolet Volt is a handsome, enjoyable, efficient, and comfortable plug-in hybrid hatchback. This site named it our Best Car... read more March 3, 2016 by


 
2016 Toyota Prius "Heck on Wheels" Super Bowl 50 ad screencap

2016 Toyota Prius Hybrid Is 'Heck On Wheels' In Super Bowl TV Ad

Every year, Super Bowl ads seem to come closer to overshadowing the "big game" itself. And there are always at least a few ads for cars as part of the spectacle--sometimes... read more February 5, 2016 by


 
2016 Chevrolet Volt, first drive in California, July 2015

Is Chevy Actually Testing New Marketing For The 2016 Volt?

The new 2016 Chevrolet Volt plug-in hybrid keeps and expands on all the good points of the first-generation Volt, while fixing a number of the old car's quirks. As we wrote... read more December 22, 2015 by


 
Tesla Model X veterans recruitment vehicle  [photo: George Parrott]

Custom Tesla Model X Thanks Company's Veterans, Model S Too

Seeing a Tesla Model X electric SUV on the roads at all is still a rare occurrence; seeing one in flat black is even rarer. That's because there's only one that looks like... read more November 26, 2015 by


 
2015 Volkswagen Golf SportWagen

How Would You Market VW Out Of Its Diesel-Emission Scandal? NPR Suggests Tactics

The past two months haven't been easy for Volkswagen, to say the least. The carmaker continues to feel the fallout from an ongoing emissions-cheating scandal, with no plan... read more November 12, 2015 by


 
2015 Ford Focus Electric

Four Years In, Ford Releases First U.S. Focus Electric Ad (Video)

On most American streets and highways, the Ford Focus Electric is as rare a sight as some exotic sports cars. And unfortunately, some continued rather dismal sales numbers... read more October 5, 2015 by


 
2015 BMW i3

Electric Cars Aren't Selling Because Makers Can't, Don't Market Them: Report

Electric-car sales have grown more or less steadily over the past years, but the segment still represents a tiny fraction of total new-car sales. Factors like range, charging... read more September 22, 2015 by


 
2016 Toyota Mirai  -  Quick Drive  -  Portland, July 2015  [photo: Doug Berger]

2016 Toyota Mirai Hydrogen Fuel-Cell Car Runs On...Leftover Lemonade? Huh?

If life gives you lemons, make lemonade. If you already have lemonade, make hydrogen, Toyota says. As part of its promotional efforts for the 2016 Toyota Mirai fuel-cell car... read more August 25, 2015 by


 
2016 Toyota Mirai hydrogen fuel-cell car, Newport Beach, CA, Nov 2014

Second Toyota Mirai Video: Hydrogen Is Like First Oil Well

The town of Titusville, Pennsylvania, considers itself the birthplace of the oil industry. After locals struck crude near the appropriately-named Oil Creek, what is now... read more June 4, 2015 by


 
2016 Toyota Mirai

New Toyota Film Appropriates Musk 'BS' Comment On Hydrogen For Its Title

Tesla Motors CEO Elon Musk once notoriously called hydrogen fuel-cell cars "bull****"," and for a moment, it may seem that Toyota agrees. The Japanese carmaker recently hired... read more April 23, 2015 by


 
2016 Toyota Mirai

Toyota Mirai Fuel-Cell Car To Get Global Showcase At 2020 Olympics

The 2020 Tokyo Olympic Games are set to become a global showcase for hydrogen fuel-cell cars. Japan is already planning to use the games as an opportunity to expand its... read more March 16, 2015 by


 
2016 Toyota Mirai: 'A car that breathes in air,' posted by Toyota, Feb 2015

Toyota Mirai Fuel-Cell Car's Ad Agency Should Study Engine Technology More Closely

Oh, Toyota ... really? It's not bad enough that your Lexus brand put out two ads that inaccurately slammed plug-in electric and diesel vehicles, respectively. Now your own... read more March 6, 2015 by


 

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