Marketing

 
Toyota Mirai Fuel-Cell Car To Get Global Showcase At 2020 Olympics

Toyota Mirai Fuel-Cell Car To Get Global Showcase At 2020 Olympics

The 2020 Tokyo Olympic Games are set to become a global showcase for hydrogen fuel-cell cars. Japan is already planning to use the games as an opportunity to expand its hydrogen infrastructure and put more fuel-cell vehicles on its roads. And similar to earlier Olympics, the global event will focus... read more

March 16, 2015 by  -
 
BMW i3 Super Bowl ad teaser

BMW i3 Electric Car Super Bowl TV Ad: Now It's Out [UPDATED]

Advertising is crucial for automakers trying to explain the benefits of electric cars to an often-skeptical public. So what better forum than the advertising mecca that is... read more January 26, 2015 by 


 
2016 Chevrolet Volt with Tori Spelling and Dean McDermott, Jan 2015

2016 Chevrolet Volt: Celebrities Come Out For LA Launch Party

By this point, the 2016 Chevrolet Volt launch at this week's Detroit Auto Show may feel like old news to followers of GM's plug-in hybrid compact hatchback. The evening of... read more January 14, 2015 by 


 
2014 Chevrolet Spark EV  -  First Drive, Portland, July 2013

Why 'Bolt' Is A Really Terrible Name For Chevy's Electric Car

Monday morning, General Motors CEO Mary Barra is expected to unveil a new battery-electric concept car at the Detroit Auto Show. It's the first look at a future production... read more January 11, 2015 by 


 
2016 Chevrolet Volt sneak peek for owners, Los Angeles, Nov 2014

Will The 2016 Chevy Volt Be A 'Mass-Market' Electric Car? Should It Be?

While battery-electric cars are pretty simple in concept, it's often much harder for auto marketers to explain the benefits of range-extended electrics and plug-in hybrids... read more January 4, 2015 by 


 
Kia Soul EV with 'hamsters'  -  August 2014

Top Electric-Car Advertisers: Nissan And, Surprise, Kia--Chevy Not So Much

Promoting electric cars is often a grassroots effort, with owners acting as some of the most enthusiastic (and effective) spokespeople. But what about one of the biggest way... read more December 11, 2014 by 


 
Lexus CT 200h "Dad-chelor Party" ad screencap

Lexus CT 200h Hybrid Ad Slams Electric BMW i3: Gloves Come Off: FURTHER UPDATE

Is Toyota feeling more than a little threatened by electric and diesel alternatives to the hybrid segment it dominates? Its luxury Lexus brand has continued with a series of... read more November 14, 2014 by 


 
2015 Kia Soul EV launch at 2014 Chicago Auto Show

2015 Kia Soul EV: Animals, Electrons, Maroon 5 (Video)

Well, it's about time: An electric-car maker is using straight-out sex appeal to market a new electric car. Even if it is, errrmmmm, rodent sex appeal. A new video posted... read more August 26, 2014 by 


 
2016 Chevrolet Volt teaser image, with GM marketing chief Tim Mahoney, Aug 2014

Marketing For 2016 Chevy Volt To Be Rethought, Use Owners As Evangelists

It's no secret among owners of the Chevy Volt range-extended electric car that the innovative car's advertising and marketing has been muddled at best. Now, with a new 2016... read more August 8, 2014 by 


 
Frame from 'A Good Deal for All' video, by National Automobile Dealers Association (NADA), June 2014

Auto Dealers Try Charm: Why Tesla Direct Sales Hurt Buyers, They Say (Video)

The battle between Tesla Motors, which sells its electric cars directly to buyers over the Internet, and the nation's auto dealers--who want to make that practice illegal--is... read more June 23, 2014 by 


 
Frame from Lexus video criticizing electric car, May 2014

Lexus Ad Not Only Sneers At Plug-Ins, But Gets Charging Wrong

Few things make electric-car advocates as cranky as criticism of their vehicles. But when the criticism is factually wrong, and comes from a carmaker that has resolutely said... read more May 7, 2014 by 


 
Frame from 2014 Cadillac ELR video on YouTube, with actor Neil McDonough

'Tree Huggers Don't Buy Luxury Cars,' Says Cadillac Exec On Electric Cars

So what IS a "tree hugger," anyway? According to a Cadillac executive quoted in The Detroit News a week ago, it's someone who never buys luxury cars. That phrase leaped out... read more April 22, 2014 by 


 
2014 Chevrolet Volt

Three Years Later, Most Consumers Don't Understand The Chevy Volt

Chevrolet's range-extended electric vehicle, the Volt, has been on sale for more than three years now. Its sales of 58,000 units so far are still small compared to more... read more April 22, 2014 by 


 
2015 Kia Soul EV launch at 2014 Chicago Auto Show

2015 Kia Soul EV: 'Recharge Your Soul' Video Kicks Off Marketing

The first 2015 Kia Soul EV electric cars won't reach U.S. dealers until sometime between July and September, and then only in selected regions (for which read "California")... read more March 5, 2014 by 


 
2014 Nissan Leaf

Nissan Surveys Tesla Owners For Intelligence On Electric Cars

Nissan launched its 2011 Leaf, the world's first modern mass-production all-electric vehicle, more than three years ago. The first U.S. delivery was in December 2010 in... read more February 24, 2014 by 


 
2012 Tesla Model S

What Do Tesla, Cadillac, Hyundai Have In Common? Owner Love!

Valentine's Day may be over, but Americans are still in love ... with their cars. According to market research firm Strategic Vision (via The Car Connection), the Tesla Model... read more February 19, 2014 by 


 

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