Marketing
Who Will Drive BMW i3 Electric Cars? Waify Metrosexuals, According To Ad
Although its arrival is still months away, we already know a lot about the all-electric BMW i3. We have a good idea of its range (with and without the optional range-extender), we've hypothesized about its sticker price, and a few lucky journalists have even gotten to drive around in it. But...
Nissan To Reboot Leaf Effort, Asks Electric-Car Fans For Help
This is a tough period for Nissan and its Leaf electric car. Sales have been stagnant, averaging 500 cars per month this year. More recent concerns by owners in Phoenix over... October 1, 2012 by John Voelcker 23
Secret Buyer Study: Infiniti Considers Electric Sports Car
EDITOR'S UPDATE: Four days after this article went live, Green Car Reports was contacted by Morpace, the company that conducted the study. Their representative informed us... August 10, 2012 by John Voelcker 2
Marketing Electric Cars As 'Medicine' = Fail, Movie Producer Says
Why would you buy a plug-in electric car? To save money on gas? To save the planet? Maybe. But that's not how they should be marketed, said Hollywood producer Dean Devlin... May 11, 2012 by John Voelcker 18
What's Wrong With Chevy Volt Ads & How To Fix Them
People are rarely lukewarm about the Chevrolet Volt. Like health-care reform or pajama jeans, the Volt inspires love, loathing, and little in-between. That hasn't exactly... February 7, 2012 by Richard Read 12
Ryan Reynolds Gets Funny With The 2012 Nissan Leaf: Video
Isaiah Mustafa has ruined advertising. He may not have written his own monologues for those popular Old Spice ads, but Mustafa's deadpan delivery and sublime quirkiness have... January 19, 2012 by Richard Read 8
GM Takes Heat For 'Stop Pedaling, Start Driving' College Ads
GM uses a fairly effective visual to promote its college discount in recent ads. A beautiful co-ed (for our younger readers, that means a female student), sitting in the... October 12, 2011 by Kurt Ernst 4
Behind The Disturbing Ad Campaign For The 2012 Toyota Prius
To make its new ad for the 2012 Toyota Prius family, Toyota tapped some of the same talent that made its previous "Harmony" campaign a success. But as intriguing as the... September 23, 2011 by Richard Read 7
Nissan Envisions A Green Utopia In 'Planet Zero' Game: Video
Have a few minutes to kill this Friday? Enjoy online games? Then you might like a walkthrough of Nissan's newest project, a "game-style promotion website" called "The Planet... August 5, 2011 by Richard Read 2
Toyota Tops List Of Green Brands, VW & Honda Close Behind
Toyota has had a bumpy ride the past couple of years, thanks in no small part to a high-profile series of safety recalls. To make matters worse, its popular Prius was... July 28, 2011 by Richard Read
Advertising Electric Cars: What To Make Of Leaf vs. Volt Spat?
For the first time in 80 years or so, major automakers are building and selling plug-in electric cars in the U.S. How are they letting people know about their new cars?... June 9, 2011 by John Voelcker 7
Volt, Leaf, And The Rest: How Automakers Pitch Electric Cars
We don't envy the makers of electric cars. They have to deliver vehicles that look as great as their gas-powered counterparts, and they have to explain those vehicles, too --... June 8, 2011 by Richard Read 6
Making Music With A Toyota Prius Plug-In Hybrid & Unattended Baggage
About a year and a half ago, Scion launched a new webmagazine called ScionAV. The goal? To engage potential Scion shoppers (i.e. Millennials) on lifestyle topics like music... May 27, 2011 by Richard Read
Video: Toyota Prius Cranks Up The Crazy With Two Record-Breaking Days
Spring has sprung for the 2012 Toyota Prius Plug-In. The highly anticipated hybrid recently began making the rounds with critics, so it's not surprising that Toyota chose the... March 25, 2011 by Richard Read
What Are The Turning Radii Of The New Toyota Prii?
Toyota announced this week that it had ended what it called a “decade-long debate” by decreeing that the plural of Prius would be Prii henceforth and to the end... February 24, 2011 by IEEE Spectrum
Hyundai Drops The Gloves, Will Call Out Sales of 40-MPG Cars
Just a month ago, we suggested that 40 miles per gallon is the new bragging threshold for subcompact and even compact cars. Now, Hyundai has dropped the gloves (or thrown... December 2, 2010 by John Voelcker 7
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