Marketing

 
Yes, ads for the Chevy Bolt EV electric car do actually exist; here's one

Yes, ads for the Chevy Bolt EV electric car do actually exist; here's one

The 2017 Chevrolet Bolt EV isn't yet available in all states, but it's been on sale in California for six months now. While Chevy has said all along it will market the 238-mile electric car in a very targeted way, specifically trying to reach people similar to existing owners, it may have expanded... read more

June 19, 2017 by -
 
Image from 'Thinking About Tomorrow' video ad for 2017 Honda Clarity Fuel Cell

Honda Clarity Fuel Cell marketing theme: thinking about tomorrow

A 40-year-old Fleetwood Mac song, floating childrens' heads, and hydrogen molecules all kick off the marketing campaign for the 2017 Honda Clarity Fuel Cell hydrogen-powered... read more February 9, 2017 by


 
2017 Toyota Mirai Super Bowl ad 'Daisy' screenshot

Toyota shows Mirai Super Bowl ad, but only in California

As is the norm these days, the ads running during Super Bowl LI this past weekend drew almost as much attention as the game itself. Automakers are among the myriad companies... read more February 7, 2017 by


 
2017 Chevrolet Bolt EV, road test, California coastline, Sep 2016

McKinsey suggests ways automakers could kick-start electric-car demand

Despite steady increases over the past few years, electric cars still represent only a tiny fraction of new-car sales. There are no shortage of theories as to why that is the... read more January 30, 2017 by


 
2017 Toyota Mirai

Toyota Mirai touted in ad on electric-car charging station

How do you advertise new and innovative zero-emission vehicles, whether they're electric or fuel-cell cars? It's a question that's bedeviled carmakers and their marketers... read more January 18, 2017 by


 
2017 Nissan Leaf

Electric cars are on the market, so where are all the ads?

Anyone who watches even a little television knows that automakers take advertising seriously—and do a lot of it. The seemingly-never-ending stream of commercials keeps... read more December 22, 2016 by


 
WaiveCar Hyundai Ioniq Electric

Hyundai Ioniq Electric: how maker plans to market 124-mile electric car

The 2017 Hyundai Ioniq Electric will soon go on sale as part of a trio of Ioniq variants that also includes hybrid and plug-in hybrid models. When it arrives in dealerships... read more November 22, 2016 by


 
Air Liquide hydrogen fueling station

Hydrogen marketing campaign suggests, 'Let's clear the air'

Advocates of hydrogen fuel-cell cars are working to make their presence felt in much the same way that electric-car advocates have for years. Last Saturday was National... read more October 14, 2016 by


 
2016 Lexus ES 300h

Lexus hybrids 'always charged,' says slogan (unlike electric cars)

Toyota has made it abundantly clear that it believes its hybrids and hydrogen fuel-cell vehicles are a better path to the future than battery-electric cars. The Japanese... read more October 12, 2016 by


 
"How to be a clean energy baller" (Courtesy of U.S. Energy Department)

Know what a 'baller' is? Wanna be one for clean energy?

Sometimes, even good intentions can't cover up poor execution. The U.S. Department of Energy (DOE) recently launched a campaign to promote clean energy in general, and... read more September 22, 2016 by


 
2017 Chevrolet Bolt EV

Does the Chevy Bolt EV make the Chevrolet Volt irrelevant? Is that a problem?

Sometime during the last three months of this year, the first 2017 Chevrolet Bolt EV will be delivered to its buyer in a blaze of flash photography and publicity. The... read more September 6, 2016 by


 
Rendering of future Drive Oregon storefront in downtown Portland for education about electric cars

Federal funds to back Portland storefront for electric-car marketing, pop-up roadshows

The U.S. Department of Energy announced Monday that it would award almost $1 million to Drive Oregon over three years, to fund a regional marketing campaign that will promote... read more September 1, 2016 by


 
Natural gas flaring from oil well [licensed under Creative Commons from Flickr user Sirdle]

Oil and gas fracking industry targets Millennials for support

The oil and gas industries certainly know how to tailor their messages to specific demographics. The process of hydraulic fracturing—commonly known as... read more August 22, 2016 by


 
2012 Toyota Prius Plug-In Hybrid - production model

Plug-in hybrid problem: buyers don't understand them at all

What's an electric car? It's a car powered by a battery, like your cellphone. Doesn't use gasoline. What's a hybrid car? It's a car that runs on gasoline, but gets better... read more August 8, 2016 by


 
2016 BMW 330e

BMW 330e plug-in hybrid ads: no wait for Tesla Model 3 needed

The Tesla Model 3 electric car, which its maker says will launch late next year with 200 miles of range and a $35,000 price, has caused a few shock waves across the car... read more August 8, 2016 by


 
Tesla Model 3 design prototype  -  reveal event  -  March 2016

Automakers 'not even trying' to sell electric cars, Tesla says

When it comes to regulatory measures, it's customary for automakers to present a united front to government agencies setting new rules and policies. But as it has in so many... read more August 4, 2016 by


 

 
 

 
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