Marketing

 
Hyundai Ioniq Electric: how maker plans to market 124-mile electric car

Hyundai Ioniq Electric: how maker plans to market 124-mile electric car

The 2017 Hyundai Ioniq Electric will soon go on sale as part of a trio of Ioniq variants that also includes hybrid and plug-in hybrid models. When it arrives in dealerships, Hyundai will face the same challenge other automakers have come to know well: marketing electric cars to an uneducated and... read more

November 22, 2016 by -
 
2017 Chevrolet Bolt EV

Does the Chevy Bolt EV make the Chevrolet Volt irrelevant? Is that a problem?

Sometime during the last three months of this year, the first 2017 Chevrolet Bolt EV will be delivered to its buyer in a blaze of flash photography and publicity. The... read more September 6, 2016 by


 
Rendering of future Drive Oregon storefront in downtown Portland for education about electric cars

Federal funds to back Portland storefront for electric-car marketing, pop-up roadshows

The U.S. Department of Energy announced Monday that it would award almost $1 million to Drive Oregon over three years, to fund a regional marketing campaign that will promote... read more September 1, 2016 by


 
Natural gas flaring from oil well [licensed under Creative Commons from Flickr user Sirdle]

Oil and gas fracking industry targets Millennials for support

The oil and gas industries certainly know how to tailor their messages to specific demographics. The process of hydraulic fracturing—commonly known as... read more August 22, 2016 by


 
2012 Toyota Prius Plug-In Hybrid - production model

Plug-in hybrid problem: buyers don't understand them at all

What's an electric car? It's a car powered by a battery, like your cellphone. Doesn't use gasoline. What's a hybrid car? It's a car that runs on gasoline, but gets better... read more August 8, 2016 by


 
2016 BMW 330e

BMW 330e plug-in hybrid ads: no wait for Tesla Model 3 needed

The Tesla Model 3 electric car, which its maker says will launch late next year with 200 miles of range and a $35,000 price, has caused a few shock waves across the car... read more August 8, 2016 by


 
Tesla Model 3 design prototype  -  reveal event  -  March 2016

Automakers 'not even trying' to sell electric cars, Tesla says

When it comes to regulatory measures, it's customary for automakers to present a united front to government agencies setting new rules and policies. But as it has in so many... read more August 4, 2016 by


 
Screenshot from Elio Motors ad "Comfortable Seating for Two"

Elio Motors' new marketing partner is...The Onion ?!?!? Yep.

Is it possible to use political satire to sell a car? In the age of social media and viral marketing, carmakers have tried some pretty unusual stunts in order to sell their... read more June 16, 2016 by


 
Image of supposed Chevrolet Jolt EV electric coupe shown on ChevroletJoltEV.com website, May 2016

Selling an electric car is easy, says creator of fictional Chevy Jolt EV

First, there was the Volt. Then came the Bolt, later renamed the Bolt EV. Now, there's the Jolt EV, the third Chevrolet electrical car. At least, that's what appeared on a... read more May 23, 2016 by


 
2016 Nissan Leaf

Nissan Leaf ads poke fun at Tesla Model 3 reservation queue

The Tesla Model 3 may be getting a lot of attention, but the company that's sold more electric cars than any other is hardly out of the game just yet. With production not... read more May 4, 2016 by


 
Frame from "Tesla—Not a Dream" unofficial commercial video, 2016, directed by Freise Brothers

Tesla fan commercial: electric car rescue from post-apocalyptic landscape

When fans of a particular electric car start creating their own unofficial commercials for the car, it usually means one of two things. Either the existing ads are... read more April 26, 2016 by


 
2017 Chevrolet Bolt EV

Electric Car Pledge: is carbon the right reason to get buyers to switch?

Buyers have many different reasons for choosing a plug-in electric car. Creating marketing campaigns that address all of them has bedeviled highly-paid professionals for five... read more March 31, 2016 by


 
2017 Chevrolet Volt

How GM plans to market Chevy Volt plug-in hybrid, Bolt EV electric car

Hybrids are pretty well-known at this point, and battery-electric cars are conceptually simple: You plug them in like a mobile phone. But explaining plug-in hybrids to car... read more March 29, 2016 by


 
Japanese manga comic about Toyota Mirai  [from Motorfan: New Model Special Edition issue 502]

Toyota Mirai manga: hydrogen fuel cell beats electric cars, plug-in hybrids

Manga are comics created in Japan, conforming to a style set more than 100 years ago and still very much a part of popular culture. While they may look like no more than... read more March 25, 2016 by


 
2017 Chevrolet Volt 5dr HB Premier Headlight

2017 Chevy Volt: what GM is doing differently this time

By virtually all accounts, the second-generation Chevrolet Volt is a handsome, enjoyable, efficient, and comfortable plug-in hybrid hatchback. This site named it our Best Car... read more March 3, 2016 by


 
2016 Toyota Prius "Heck on Wheels" Super Bowl 50 ad screencap

2016 Toyota Prius Hybrid Is 'Heck On Wheels' In Super Bowl TV Ad

Every year, Super Bowl ads seem to come closer to overshadowing the "big game" itself. And there are always at least a few ads for cars as part of the spectacle--sometimes... read more February 5, 2016 by


 

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