Marketing missteps in naming cars quickly become legendary. There's the urban myth that the Chevrolet Nova failed in South America because in Spanish, no va means "won't go." (It's not true.) But now it turns out that Audi may have committed a blunder in naming its line of electric cars e-Tron...
Bugatti, the automaker that gave us the Veyron--the world's fastest and most expensive series production car--may be set to revolutionize the car industry once again... May 29, 2010 by Bogdan Hociung
You have to give Audi credit. When they decide to do something, they go all in. It was just last fall that they showed off the e-Tron, their electric supercar based on the R8... February 16, 2010 by John Voelcker 3
After the rapturous reception for three successive models of its e-Tron electric coupe concept at the Frankfurt, Los Angeles, and Detroit auto shows, Audi announced it would... February 12, 2010 by John Voelcker 1
It's going to take Audi a long time to live down its U.S. chief's infamous quote that anyone who buys a Chevrolet Volt extended-range electric vehicle is an "idiot." But... February 2, 2010 by John Voelcker 1
Only a handful of U.S. auto shows count as important. Detroit, in January, is one; historically, New York in April has been another. But the up-and-comer is the Los Angeles... December 1, 2009 by John Voelcker 1
Yesterday we brought you the first images of the Audi e-Tron concept car from the Frankfurt Auto Show. Now, we have all the technical details of this stunning supercar... September 15, 2009 by John Voelcker 1
Attendees at this week’s 2009 Frankfurt Auto Show will witness a showdown between Germany’s luxury automakers, but while this is to be expected considering it’s a... September 13, 2009 by Viknesh Vijayenthiran
