Darker Side of Green
-
The 2011 Lexus CT 200h pretty much occupies a class of one. At the moment, it’s the sole luxury compact hybrid hatchback sold in the U.S. And it’s a dedicated hybrid, meaning there’s no gasoline-only version. If you want the compact hatch, you get the hybrid. It’s also terra incognita for Lexus, which is better known for its luxury sedans but actually sells more of its RX luxury midsize crossover utility than any other model. The unusual marketing campaign for the CT—“The Darker Side of Green”—bears witness to the brand’s goal of...
-
2011 Lexus CT 200h Hybrid Hatch 'Darker Side' Video LaunchesYou may recall that last month, we raised our eyebrows and scratched our head over the latest Lexus ad campaign, "The Darker Side of Green." The tagline, first unveiled at the 2010 New York Auto Show, turned out to be a teaser for the upcoming and unusual latest Lexus model, the 2011 CT 200h hybrid...
John Voelcker
