Communications

By this point, the principles of corporate crisis-management communications are pretty well established. A company with a looming PR catastrophe needs to respond immediately, keep one trustworthy and high-level executive in front of the cameras, repeatedly promise the company will make good, and communicate early and often with affected consumers. Volkswagen's German headquarters has done few of those things in the four months since the diesel-emission cheating scandal exploded into the world's media on September 18. DON'T MISS: How Will VW Fix My Diesel Car, And When? A List Of All Models...