Bridgestone

Old cars get crushed and torn into steel scraps for reuse, car batteries are the most recycled consumer good, but old tires are still a recycling challenge. Now, tire company Bridgestone Americas has launched a new program "designed to eventually assure" [sic] that for every tire the company sells in the U.S., one old tire will be removed from use and used in a valuable way. It called that goal "lofty." Bridgestone's announcement doesn't define exactly what constitutes a "valuable purpose"--it mostly talks about its outreach to retailing and environmental groups--but those would presumably...