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  • Ad for 2011 Chevrolet Volt running on Facebook, July 1, 2010

    Automakers have had it tough over the past few years. An economic downturn, consumers looking for ever-fuel efficient vehicles and everyone clambering to make it to marketplace first. But just what do automakers need to keep in mind when advertising their first electric vehicle. We assume that any publicity is good, but here are ten facts we think any automaker should bear in mind to ensure customers buy their electric car. Long-distance EV trips only emphasise the need for recharging Long-distance EV trips are never as simple as they seem. While the concept of driving a long distance on some...

  • 2011 Chevrolet Volt - testing on Pike's Peak, October 2009
    Can GM Convince You a 2011 Chevy Volt Is the Go-Anywhere EV?

    As we count down the months before the first 2011 Chevrolet Volts arrive at dealers in California, New York, Michigan, and Washington, D.C., it's time for the latest reboot of the Chevy marketing machine to kick into action. Chevrolet said in a press conference last week it would start running ads...

  • 2011 Lexus CT 200h
    2011 Lexus CT 200h Hybrid Hatch 'Darker Side' Video Launches

    You may recall that last month, we raised our eyebrows and scratched our head over the latest Lexus ad campaign, "The Darker Side of Green." The tagline, first unveiled at the 2010 New York Auto Show, turned out to be a teaser for the upcoming and unusual latest Lexus model, the 2011 CT 200h hybrid...

  • Naturmobil 1-horse-power vehicle
    Naturmobil Gives a New Meaning To Green Horsepower

    Six wheels. Two seats. One horsepower. Rear-mounted hybrid powertrain. Top speed: 28 miles per hour. It's the future of green transport. Maybe. In April 2006, Iranian engineer Hadi Mirhejazi began working on what he calls the Naturmobil, a vehicle powered by a single horse trotting on a treadmill...

News First Drives Electric Cars Hybrids Guides Green Life