Small-town Indiana Chevy dealer is big on electric cars


Sign at Max Myers Chevrolet in Middlebury, Indiana  [photo: Tiffany Raim]

Sign at Max Myers Chevrolet in Middlebury, Indiana [photo: Tiffany Raim]

Enlarge Photo

It's often said that franchised auto dealers are one of the bigger impediments to sales of plug-in electric cars.

Vehicles with plugs require more explanation, the financial calculations are often more complicated, and home and public charging stations add a further layer of complication.

Commissioned salespeople whose pay rises as they sell more cars often don't want that hassle—if they even understand the cars in the first place, which many don't.

DON'T MISS: Most Car Dealers Are Lousy At Selling Electric Cars: Here's Why

So it's a pleasure to learn of a mass-market dealer in the heart of the U.S. who "gets it" about electric cars.

Electric-car charging station at Max Myers Chevrolet in Middlebury, Indiana [photo: Tiffany Raim]

Electric-car charging station at Max Myers Chevrolet in Middlebury, Indiana [photo: Tiffany Raim]

Enlarge Photo

According to electric-car advocates Chris Neff and Tiffany Raim, one such dealership is Max Myers Chevrolet, of Middlebury, Indiana—an agricultural town of 5,000.

They provided the following report, which was (lightly) edited by Green Car Reports for length and clarity.

Neff writes ...

Sometimes you find an incredible dealer experience for electric cars where you least expect it.

Meet Max Myers Motors, a full-service, family-owned, authorized Chevrolet dealer. Through friends, I had the opportunity to visit and speak with second-generation owner Neal Myers.

Despite the wintry Midwest conditions, the showroom is immaculate—and stocked with car brochures, including those for the Chevy Volt.

ALSO SEE: Electric Car Buyers Slam Dealer Experience; Dealers Don't Like 'Em Either

Myers greeted me with a handshake and a smile. It took only moments for it be abundantly clear that he is a true "car guy," like most electric-car supporters.

After small talk about a wide range of car topics, the conversation turned to the Chevrolet Volt. Since 2011, when the Volt became available, the dealership has sold out, year after year.

The customers range from out-of-state buyers to loyal repeat customers to professors at prestigious nearby universities.

2016 Chevrolet Volt, first drive in California, July 2015

2016 Chevrolet Volt, first drive in California, July 2015

Enlarge Photo

When I met with Myers in February, he had already sold out of his allocation of 2016 Volts, and had a list of customers waiting for the 2017 model to arrive.

Repeat buyers

Not only is Max Myers' staff fully trained on Chevrolet's plug-in vehicles, but he continually sends them to educational training courses to improve and update their knowledge.

CHECK OUT: The Challenge For Electric-Car Sales Is Car Dealers, Again (Aug 2014)

With more than 40 years of auto experience, the dealership is adapting to the times: Myers understands electric-car drivers will become loyal, vocal, and dedicated repeat buyers.

“Do you feel that the sales cycle for electric cars is longer than it is for a gas-powered car?" I asked Neal.

Max Myers Chevrolet in Middlebury, Indiana

Max Myers Chevrolet in Middlebury, Indiana

Enlarge Photo

The majority of his Volt customers walk in the door already knowing they want the car, he said, and simply want to take it for a test drive. That process, he added, is "fundamentally no different than [for] other vehicles."

I asked if he had noticed less interest in plug-in cars due to lower gas prices.  He immediately said no, adding that those who were on the fence no longer showed strong interest—but that gas prices had no effect on those who knew they wanted the car.


 
Follow Us

Take Us With You!

 

Get FREE Dealer Quotes

From dealers near you
Go!

Find Green Cars

Go!


 
© 2016 Green Car Reports. All Rights Reserved. Green Car Reports is published by Internet Brands Automotive Group. Stock photography by izmostock. Read our Cookie Policy.