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Branding Bad: 10 Eco-Marketing Car Labels That Mean Nothing Page 2

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BlueMotion door label

BlueMotion door label

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Just to put you in the picture again, here's the list of all the green labels from carmakers:

  • BlueEfficiency
  • BlueMotion
  • Drive-E
  • EarthDreams
  • EcoBoost
  • EcoTec
  • EfficientDynamics
  • Hybrid Synergy Drive
  • PureDrive
  • SkyActiv

Now, here's the list (again alphabetically) of all the automakers who've created those brands:

  • BMW
  • Ford
  • General Motors
  • Honda
  • Mazda
  • Mercedes-Benz
  • Nissan
  • Toyota
  • Volkswagen
  • Volvo

There, that should make it easy, right?

Just associate each of the brands with each of the carmakers.

How many did you get this time?


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