2013 Nissan Leaf, Nashville area test drive, April 2013Enlarge Photo
A lot of media discussion these days seems to focus overly on the low sales of plug-in electric cars (this piece from Friday, for instance).
That despite the fact that plug-ins are selling faster than hybrid vehicles did at the same phase of their launch.
2001 Toyota Prius SedanEnlarge Photo
But automotive history may provide another piece of context for looking at how plug-ins are doing these days.
Very first Prius
It's the inevitable comparison between the 2013 Nissan Leaf and the 2001 Toyota Prius, that maker's very first hybrid model sold in the U.S.
The Prius was actually launched in 1997, but it was sold only in Japan until a revised model emerged for 2001 and exports began.
We had a chance to drive one of the very first 1997 Priuses at the recent Toyota Hybrid World Tour event in Ypsilanti, Michigan.
To be honest, the right-hand-drive Japanese-market sedan was pretty terrible.
Loud, little power, squealing tires
It was small--a subcompact sedan--underpowered, and had odd controls.
Original 1997 Toyota Prius for Japanese market at Toyota Hybrid World Tour, Aug 2013Enlarge Photo
The mechanical selector in the dashboard to put the car into forward motion operated with a major clunk, like something from an oceanliner.
Acceleration to 70 mph was nothing short of torturous, and the 1.5-liter engine switched on and sped up to an anguished howl at the merest hint of demand for power.
The first Prius did frequently drop into all-electric mode at lower speeds, however, showing where its fuel savings came from.
As for handling, there was an enormous amount of body roll, and those first low-rolling-resistance tires seemed to squeal on anything more than gentle turns.
You couldn't sell such a car today--though, to be fair, it's based on 20-year-old technology.
The 2001 Prius that went on sale in the States had a more powerful engine and several other upgrades, with an EPA rating of 41 mpg combined (using today's rating system).
It was still something of an outlier in the Toyota lineup, and didn't sell all that well despite its gas mileage.
Small volumes, big plans
But here's the point from automotive history: Toyota sold only small numbers of that first Prius from 2001 through 2003, but it had big plans from the start.
Nissan has been more open about its plans--CEO Carlos Ghosn used to say that by 2020, one in 10 Nissan vehicles would be battery-electric--but the Leaf is just an opening salvo.
Technician attaches bus-bars to lithium-ion cell stack assembly at plant in Smyrna, TennesseeEnlarge Photo
The company has added Leaf production capacity far more quickly than Toyota did, Leaf assembly now taking place not only at the Oppama, Japan, plant where it began, but also at Sunderland in the U.K. and Smyrna, Tennessee, as well.
(It seems likely that the updates to its Smyrna assembly plant to add up to 150,000 electric cars a year may have been prompted by the 2009 availability of $1.6 billion in low-interest loans from the U.S. Department of Energy.)
Many more to come
But it is clear that the Leaf is just the first of many all-electric cars that will be launched by Nissan and its French alliance partner Renault over the balance of the decade.
The next Leaf, in perhaps 2016 or 2017, should be quite something. Just consider the 2003 New York Auto Show, when Toyota unveiled the 2004 Prius.