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Renault's Electric Car Plans Unfazed By Better Place Bankruptcy

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Facelifted 2013 Renault Fluence electric sedan

Facelifted 2013 Renault Fluence electric sedan

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That battery-swapping electric infrastructure firm Better Place filed for bankruptcy at the weekend won't come as a surprise to many.

The firm has struggled to find customers and suffered several setbacks over the past year, including the ousting of its CEO and delayed rollout in other countries.

For Better Place (BP) partner Renault though, the situation isn't as bleak as it might seem.

Renault provided the cars used by BP, its Fluence Z.E. sedan the sole car compatible with BP's battery-swapping business model.

According to Reuters though, the Better Place setback shouldn't have much effect on Renault--not least because the Israeli company's sales made up only one percent of Renault's electric volumes.

That highlights just how few Fluences BP has been able to sell.

Automotive News Europe quoted Renault's electric sales earlier this month, with just under 25,000 units sold to date, across Renault's electric portfolio--the Fluence, the new Zoe, the Twizy and the Kangoo passenger van.

After its launch late last year, the Zoe sold 2,530 units through April--just 1,000 units fewer than the Fluence has, despite the larger car debuting in 2011.

Leading Renault's electric charge are the Twizy, at just under 10,000 units sold since March 2012, and the Kangoo Z.E. on 8,760 since October 2011.

Those numbers are still lagging behind Renault-Nissan Alliance chief Carlos Ghosn's estimates, but illustrate how little Renault was relying on Better Place.

Renault's Asia-Pacific director, Gilles Normand, told Reuters that the quick-drop technology developed as part of the BP tie-in represented only "an extremely limited part" of the $5.2 billion the Alliance will invest in electric vehicles by 2015.

It's still a risky strategy for Renault, and to an extent relies on China coming around to the idea of electric vehicles so volumes build quickly--but Better Place's struggles shouldn't trouble Renault too much.

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Comments (4)
  1. IHMO Better Place should focused on delivery vans. Delivers ride too much and the Kangoo has cargo versions too.
     
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  2. I have a numbers question. If BP was only 1% of EV sales, and EV sales at Renault were 25,000, then BP would only be 250 cars. But previous reports said BP had sold 2000 cars. hmmm
     
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  3. Right,Better Place sold around 930 in Israel,include one of mine , monthly delivery is between 100-200 and was growing.
     
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  4. from what I have read, the better place technology worked amazingly well and would be perfect for small areas like Hong Kong and Islands like England, Australia and Hawaii.
     
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