There was a time, not so long ago, when most Americans would laugh at the idea of buying a car just a bit longer than 12 feet.
But now one minicar--the 2013 Chevrolet Spark--has sold so well in its first two months on the U.S. market that Chevrolet has had to increase imports.
Currently made at a GM factory in Korea, the tiny Spark sold more than 6,300 cars in its first two months on the market, exceeding original sales figures by a huge margin.
“We’ve asked for more already,” Cristi Landy, marketing director for Chevrolet small cars, told Automotive News (subscription required). “We’ve gotten a really strong reaction in the marketplace.”
While GM won’t say how many extra cars it has ordered, previous sales forecasts predicted 27,000 Sparks would sell in the U.S. during its first year on the market.
If sales so far are indicative, GM will need at least another 10,000 cars to satisfy consumer demand.
Already popular with buyers all over the world, the U.S. spec 2013 Chevy Spark might be smaller than most Americans are used to driving, but thanks to some high-tech spec--and great gas mileage--is ideally suited for modern, urban driving.
Thanks to some careful interior design too--not to mention some liberal infographic advertising-- it isn’t all that much smaller in real terms than your average 1973 full-size sedan.
2013 Chevrolet Spark minicar, New York City, Aug 2012
2013 Chevrolet Spark minicar, New York City, Aug 2012Enlarge Photo
In fact, the tiny, funky Spark is even proving itself as a ‘conquest’ car for chevrolet, attracting larger than normal numbers of non-GM customers to the brand.
While it’s good to see imports of the Chevy Spark increased to cope with high demand there is one down side to its popularity: your ability to negotiate a discount.
As with any high-demand car, dealers are less likely to offer you big discounts on a 2013 Spark at the moment, since demand is high enough to expect customers to pay list price.
Have you purchased a 2013 Chevrolet Spark? What price did you get? How are you finding your new car?
Leave your experiences in the Comments below.