Ford: Customers Will Pay More For Gas-Saving Cars. Do You Agree?

By Nikki Gordon-Bloomfield

Nikki Gordon-Bloomfield

Contributing Writer BIO

Nikki Gordon-Bloomfield is a self-confessed petrol head. She grew up in a carless family but was able at a very early age to name cars passing her on... More

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2013 Ford C-Max Hybrid, Los Angeles, August 2012

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At the start of September, gas prices hit an all-time Labor Day average high of $3.80 per gallon. 

So it’s no surprise that a recent study commissioned by Ford says that 82 percent of Americans would be happy to pay a higher sticker price on cars that save them money in the long term. 

The study, carried out by Penn Schoen Berlandalso, asked an undisclosed number of drivers about their opinions on green driving, energy saving, and new car purchases. 

Among its findings, the report concluded that 95 percent of those questioned placed a high level of importance on fuel-efficient cars, while 70 percent of respondents admitted to changing their driving habits recently in order to save fuel.

While only 21 percent of those questioned said they had recently purchased a new car with improved fuel economy, most respondents said that saving money and helping the environment were important factors when making energy-efficient purchases. 

2013 Ford Focus

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When asked what they would do with a $1,000 discretionary income to spend on energy saving, 25 percent of those questioned said they would invest in a car fitted with hybrid technology. 

As with any survey, without details of sample size, a full-list of questions asked, or further details about when and where it took place, this Ford-sponsored study doesn’t impart as much data as it could. 

Sadly too, the survey doesn’t answer the question we really want to see answered: how much more sticker price will consumers pay in order to get a gas-saving car? 

Perhaps you can help us figure it out. Let us know in the Comments below.

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