Tesla Opens Portland Store, Passes A Million Visitors So Far In 2012 (Page 2)

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Tesla Opens Portland Store, Passes A Million Visitors So Far In 2012 Page 2

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Tesla Store - Portland OR

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And that doesn’t count the window shoppers (or those under four feet tall), Blankenship pointed out—as almost perfectly timed, a middle-aged woman in fitness wear stopped to pull her iPad out of a shoulder bag, snap a picture of the storefront, and send or post it.

“What makes the experience more complete is that it's in a location like this where a lot of people are going by and stop by just because they're in the mall, and then secondly you just have an interior presentation that invites engagement,” said Blankenship. “We get people in every day who have no idea who we are, and we start informing them.”

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Comments (4)

CDspeed . Posted: 7/21/2012 6:37am PDT

Sounds like these stores are paying off. And not just for Tesla but the electric car in general. People will leave these stores having had a positive experience and they will be better informed. Plus catching people who are just out for a nice shopping trip they're more likely to be less defensive like they might be at a dealership. Though I wish Tesla would open a few more dealerships, it would be nice if customers had the option to trade in their old cars.

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Richard Marks Posted: 7/21/2012 1:12pm PDT

This is a lot different than a Gap jeans store or an Apple store. Building a brand is important, but a $100,000 car is a lot different. Where do people go to have their cars serviced, or taken to be shown how something works, or to get a recall fixed? They don't have enough conveniently located service centers.
Tesla is living a dream that will soon turn into a nightmare. They already cut back on their production delivery rate. They are probably spending a fortune to build product that was not ready yet for prime time. Look out the worst is yet to come. Let's watch their 3rd Q financials.
You have got to pay your bills to survive for another day!

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Andrew Stump Posted: 7/21/2012 8:07pm PDT

well when you consider that 1) electric cars need virtually zero maintenance and 2) that Tesla will come pick your car up for service wherever it is that you are, it's not a nightmare. In fact, it's probably a dream realized.

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Danny Santiago Posted: 7/23/2012 8:54am PDT