Teaser videos are many things - enlightening, inspiring, exciting... but perhaps most of all, frustrating.
Being drip-fed portions of one of 2012's most exciting upcoming cars, the 2012 Tesla Model S, just makes us want to drive it even more. And, like everyone else, we just have to wait, and be patient.
Tesla's latest video for the Model S doesn't tell us anything in particular we don't already know about the performance electric sedan, but it does tell us a little more about Tesla's targets for the vehicle.
Model S chief designer, Franz von Holzhausen, is certainly fairly clear about his own intentions for the car.
"The Model S is going to be the best sedan on the planet," he explains.
That's Tesla's target - the company doesn't just want to produce the best electric car on the road, but the best car in its class, period. One that just so happens to be powered by electricity, rather than gasoline.
You can watch the video above for more of Tesla's intentions. What we already know, is that prices will start from $57,400 for the base, 160 mile range version (with no fast-charge option), and rise to potentially over $100,000 for a fully-specified Model S Performance.
The first cars will reach customers during the summer. The Model S will also eventually be joined by the Tesla Model X crossover, due to be unveiled live on February 9.