Coda: We’ll Start Selling 2012 Sedan In February, Papers Allowing

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2012 Coda Sedan

2012 Coda Sedan

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Earlier this month at the 2012 Detroit Auto Show, Californian startup Coda Automotive promised that it would begin sales of its first car -- the all-electric 2012 Coda Sedan -- in February. 

However, with just a week to go before the end of January and very little news to go on about the impending launch, you’d be forgiven for thinking Coda was on track to miss yet another deadline.

Not so, says Coda CEO Philip Murtaugh. Talking with The Detroit News yesterday, Murtaugh said sales of the $37,250 five seat sedan would start just as soon as final certification on the car has been completed

That, he says, should happen before the end of February. 

But final certification -- which includes obtaining official efficiency ratings from the Environmental Protection Agency (EPA) and completing mandatory crash testing -- isn’t a process with a time-frame that can be easily guessed.

Without final certification, a car can’t legally be sold in the U.S.

2011 Coda Sedan electric car, lithium-ion battery pack, 2010 Los Angeles Auto Show

2011 Coda Sedan electric car, lithium-ion battery pack, 2010 Los Angeles Auto Show

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Last year, Californian electric automaker Fisker Automotive took much longer than anticipated to obtain all of the necessary certification paperwork for its first car, the 2012 Fisker Karma range-extended luxury sedan.

As a consequence, despite starting production last spring, it was October of 2011 before Fisker could legally sell its car

With just one month to go, time is running out for Coda’s promise to deliver its first car by February 28, but will it make its latest deadline?

Let us know your thoughts in the Comments below. 


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Comments (7)
  1. Another sure-fire bankruptcy coming up. Amazing how Nissan and Coda can spend almost 40 grand and end up with astoundingly banal cars that can't compete with a $11K Korean econobox. Haven't EV builders learned anything from Tesla?

  2. they have learned that price is by far the item that they need to contend with, in order to sell cars.

    tesla is not, and never was supposed to be, a car that is affordable by the masses. coda and nissan are going after that market.

    price is the biggest deterrent. the high prices of today are there because the supply is low when compared to the demand.

    in order for tesla to sell their car, they need to focus on what their clientelle wants. that clientelle typically is willing to pay as long as they get what they want.

    the masses need something within their budget. the leaf, coda, focus will all be cars that eventually trickle down to the pocketbook of the average joe.

  3. coda put all of its expense into the internals. that which is most important. and boy were they ever smart to do that.

    they are a new kid on the block. they dont have the same luxury of making mistakes as nissan, ford, toyota, etc. does.

    sure, there will be some errors and bugs that need correcting. but they better not have something really wrong, or they may not get a second chance.

    and i suspect that this has a lot to do with their delays. they are probably being ultra-cautious, wanting to make sure that there isnt something drastic that was overlooked.

    while i do hope it comes out soon, i know that it is most important for it to come out good.

  4. Wow, a $37,250 car that looks like a $15,000 car? Did any of my tax money go into this? Of course I hope the company succeeds, but... how?

  5. what does it take to look like a $37,5000 car ? what does it take to look like a $15,0000 car ?

    people on this site are much more concerned about the looks of a car than is typical.

    first and foremost, a car is tool that performs a function. so it only makes sense to mostly consider how well it does its job.

    dont forget that beauty is in the eye of the beholder. i prefer a simple look to a car. the coda actually is very pleasing to my eye, for probably the exact reasons that you dont like it.

    although looks would have little to do with my decision to buy a car. for example, i prefer a bright color to look at. but if given a choice, i will always pick a bright white - they stay cooler, it fades the least, it stays cleaner.

  6. Coda should just stay in China... I also got a nice laugh when Ramon stated that $11K Korean econobox (which one btw, 'cause they're all more expensive than that) beats my LEAF. I just wonder if Ramon has seen a new car lately and what 90s car Ramon drives...

  7. i dont get it - coda should stay in china. but nissan, toyota, etc. should not stay in their countries ?

    in case you dont know it, a lot of coda's employees are in the u.s.

    they will help the u.s. economy.

    and no nation has its own economy any more. heck, you cant even figure it out any more - the worldwide economy is interweaved like a million pieces of thread.

    but the sale of evs anywhere will help us all everywhere, as it is the next big step in the worldwide economy.

    it isnt gonna end with just vehicles. that is simply the best place for it to start.

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