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What Would You Pay For A 100-MPG Via Full-Size Pickup Truck? Page 2

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Via Motors extended-range electric truck conversion launch, 2012 Detroit Auto Show

Via Motors extended-range electric truck conversion launch, 2012 Detroit Auto Show

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At the launch event, Greg Pruitt of Pacific Gas & Electric, the nation's largest electric utility, spoke of the huge reductions in both fuel cost and maintenance expenses that the Via trucks offered.

PG&E estimated that it could reduce its annual maintenance cost by $7,000 per vehicle, he said, as compared to an equivalent vehicle fitted with a diesel engine.

About that price ...

The answer to the title question, by the way? Via's website is now accepting $1,000 deposits on an anticipated selling price of $79,000 if sufficient orders are received. Deliveries are projected for 2013.

That's a number that can be justified by fuel savings over the 10-plus-year life of a pickup truck in certain types of fleet use, under certain duty cycles.

But it's less likely to appeal to private buyers who can't amortize the entire cost of their truck as a business expense.

Which means that, as Via acknowledges, it's a vehicle for fleet purchases and not for private individuals.

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Comments (9)
  1. Voelcker describes it correctly in the piece, but just to be clear the 100 MPG is BS akin to Chevy initial claim that Volt would get 230 MPG. Chevy ended up with an EPA rating of 93 MPGe.

    This vehicle will be lucky to get an EPA rating of 50 MPGe.
     
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  2. 50 MPGe is still impressive for that class of vehicle, but what's the sticker price?
     
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  3. VIA is asking $79,000.00 for this pickup truck.
     
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  4. Ouch, that's serious coin. But I do see the commercial appeal with the V2G / electric outlet features and presumably much lower maintenance.
     
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  5. Yes, exactly. 50 MPGe is impressive so I don't why their marketing department doesn't use it rather having to change from a 100 MPG claim now, to a 50 MPGe EPA window sticker later.
     
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  6. So what is the answer to your question? I would pay $26,000.
     
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  7. I would give $20,000, if I could get O% finanging for 5 years. Sparky
     
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  8. Cannot stand up against CNG conversions which are half the price new, or less if a used truck is converted.
     
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  9. It would have to mathematically make sense. What good is a 100 MPG truck if it cost so much money that you pay more for the truck than you'll ever save in gas? Might as well keep driving the gas guzzler.
     
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