Fisker KarmaEnlarge Photo
Look back a few years, and you’d be forgiven for thinking the only people who wanted to drive a hybrid car were celebrities, leaf-leaning liberals and electric car advocates who couldn’t buy a production electric car.
Most of them would have driven the 2004-2009 Toyota Prius -- a car you can hardly describe as “sexy”
But in recent months we’ve noticed that more and more automakers are producing cars with hybrid drivetrains. Automakers we’d never have imagined would entertain the idea.
Hybrid cars are becoming mainstream, perhaps even sexy. Here's why.
Hybrids Aren’t Boring To Drive Any More
Look at the latest addition to Toyota’s ever-expanding Prius Family -- the 2013 Prius C Compact Hybrid -- and it becomes obvious that Hybrids aren’t just for middle-aged liberals with tailpipe guilt.
Designed to appeal to younger drivers who want a more sportier and funky car than hybrids of old, the Prius C Compact Hybrid mixes a non-nonsense, functional hybrid with dual-tone seats, a more aggressive front grille, and a lower spoiler that could have come straight from the Japanese street racing scene.
Toyota isn’t alone either.
Honda’s CR-Z, designed to evoke classic Honda two-seat sports coupes of days gone by, mixes sporty looks with a fuel economy of just under 40 mpg.
In short, Hybrids have got a whole lot more interesting. And the more interesting a car is to drive, the more people will want to drive it.
Mugen Euro high-performance Honda CR-Z HybridEnlarge Photo
Hybrid Drivetrains Improve Performance
In a pollution-obsessed world, governmental bodies are becoming increasingly tough on automotive emissions and fuel economy standards.
As a consequence, automakers are having to find new ways of producing high-performance cars which also adhere to strict fuel economy standards.
The answer? Yes, you've guessed it: hybrid drivetrains.
Since electric motors provide the highest torque near or at stall, while gasoline engines need to be spinning at several thousand revolutions before they provide maximum torque, hybrid drivetrains are the ultimate way to combine high acceleration and high performance in a gasoline-fueled car.
As a consequence, even high-performance and luxury brands, like Ferrari and Porsche, are exploring ways of extracting the very best performance and economy out of their cars. By doing so, sports car manufactuers can keep building high-performance cars without falling foul of tough emissions laws.
Hybrids Make Socially Unacceptable Cars Acceptable
Escalade drivewayEnlarge Photo
Drive around in a luxury, pimped-out car like the 15mpg 2012 Cadillac Escalade AWD, and people will make some pretty stark judgements about your personality, financial status and lack of regard for the world you live in.
Drive around in an almost identical 2012 Cadillac Escalade Hybrid 4WD, and people are likely to think you’re making some effort to be a better person.
In short, a hybrid badge says “I care”: even if you don’t.
As a consequence, more and more automakers are discovering that a hybrid drivetrain can let its customers continue to drive the large, powerful cars they want to, but without the irresponsible image. That's something a large number of car-buyers are willing to pay extra for.