2012 Ford Focus Electric Sales To Squeak Into 'End Of Year'

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Yesterday, the news came down: The 2012 Ford Focus Electric will be priced at $39,995 before incentives, exactly the same as the 2012 Chevrolet Volt. Much debate ensued over which one might be more desirable.

According to Ford, "A limited number of Focus Electrics will first be available in California and the New York/New Jersey regions" late this year. 

But "limited number" is likely to mean very few. Recall that to make their end-of-2010 deadlines, both Nissan and Chevrolet managed to sell Leafs and Chevrolets last December. The final sales tallies for that month: 326 Volts delivered, and a mere 18 Leafs.

Given that ordering only opened up yesterday for the 2012 Ford Focus Electric on a dedicated website, we'd expect something similar for December sales totals.

When Ford CEO Alan Mulally announced the Focus Electric last January at the Consumer Electronics Show, the company said it would go on sale by the end of 2011. Technically, Ford is likely to make that date.

But we expect Ford to squeak past its year-end commitment rather than roar past it in a rush of silent electric Focuses.

Following California and NY/NJ, Ford will expand availability to 15 additional launch markets next year.

Those are: Atlanta, Austin and Houston, Texas; Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, Orlando, Fla., Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh Durham, N.C.; Richmond, Va., Seattle, and Washington, D.C.  

Ford notes that factors affecting which markets were chosen include "commuting patterns, existing hybrid purchase trends, utility company collaboration and local government commitment to electrification."


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Comments (10)
  1. Is it just me, or does the $57,000 model S start to look more reasonable when the Ford Focus is priced a $40,000.

  2. No, it's not just you. The Model S is starting to look dirt cheap with a high than normal quality to it. It seems apparent that Ford and GM does not want to sell their cars. What a shame!

  3. I have to agree with you and James, John. Why not spend the little extra and get a really nice car with good range. I don't know what it is about Ford's price that is too surprising giving the fact of the $7,500 federal rebate. Without that rebate in place, I would bet the price would be around $34,000 or a little less. We just won't ever know for sure.

  4. @John: Just 45 percent more, 15 percent less fuel economy, have to take it 250 miles for service instead of 2 miles and 3000 miles to take delivery instead of 2; what was I thinking!

  5. When does the EPA have to release mileage data for Ford to be able to meet it's self-imposed 2011 deadline?

  6. The Volt with a dual powertrain is looking dirt cheap compared to the Ford Focus Electric and the Fisker Karma. Clearly Ford does not want to actually introduce and promote emission-free driving with the pricing announced for the BEV Focus. The Mitsubishi "i" is now appearing as a virtual "steal" in this fully EV set of product options.

  7. According to an interview in plugin cars blog - Ford will only sell to commercial users this year. So real consumer deliveries will only be next year.

  8. "When Ford CEO Alan Mulally announced the Focus Electric last January at the Consumer Electronics Show, the company said it would go on sale by the end of 2011. Technically, Ford is likely to make that date."

    It already did. The Focus EV is for sale now, never mind that delivery won't be until 2012.

  9. Sad to say, but with pricing like that, the Nissan Leaf just "won." Too bad, really - the Focus is a much more attractive car and I would've liked to give the nod to an American mfg.

  10. With a 23 Kwhr battery pack and a range of about 100 miles at $39,995. The Nissan Leaf retails at $35,000 and that is before the $7,500 dollar tax credit so why is Ford asking so much more for so little more? The Tesla Model S is starting to look like a bargin now since its as nice as you average $50,000 dollar luxury sport sedan and has a range of 160 miles so they are spot on the price. The base model Focus starts at $18,300 so why the markup of over $20,000?. In fact I would be much more likely to go with the Ford Fusion Hybrid that gets 41 mpg city at $29,495. I like the look I just don't like the price or range. Now if they increased the range to 160 miles I would consider it for the $39,995 vrs the Leaf. Ford you have to do better

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