Well, now the news is out: The 2012 Ford Focus Electric, the company's first-ever mass-market battery electric vehicle, will be priced at $39,995.
Perhaps not coincidentally, that's exactly the price of the 2012 Chevrolet Volt, crosstown rival GM's extended-range electric vehicle (achieved by some specific feature reductions).
Both are compact five-door hatchbacks whose front wheels are powered solely by electric traction motors using electricity supplied from a lithium-ion battery pack that plugs into the electricity grid to recharge.
But that's where the similarities end.
So leaving out the 2012 Nissan Leaf--which is both cheaper and imported--if you want to buy an American-built electric car, which one would you choose?
And why?
Leave us your thoughts in the Comments below.
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This also creates a wide gap between the price of the Mitsubishi "i" and the Focus EV.
For looks, it's subjective, of course, but the Volt all the way. Great to see Ford, too, and hope the FF EV does great.
And James, no matter how many times you claim it, EVs are NOT cheaper than hybrids. A one-minute check would confirm that, wouldn't it? What EV is cheaper than a Prius?
Ford marketing people must be sitting in a padded cell somewhere listening to each other as Ford zealots and ignoring engineering and economic "reality" with this sales approach. It could have been so much more attractive at around $34,000, since it appears to have less content than the Leaf, but at almost $40k. Yikes !
ASSUMPTIONS: 15K miles/ year, 50 mile/day commute, $4.00 for regular gas, $4.30 for premium, which the Volt requires. NOTE: projections are for a 3 year average so estimate is slightly higher than today's price.
- Fuel Expense in a car that gets 24MPG (my previous car): $2500/year $208/month
- Fuel Expense for My Volt (2/3rd Electric, 1/3rd Gas): $1066/year (including electricity) or $89/month.. a 57% decrease in fuel costs.
- Estimated Fuel Expense for the Ford (all electric): $720/year or $60/month... a 71% decrease.
BOTTOM LINE: Is $29/month worth:
- Having no range anxiety?
- Being to able to drive 100s miles w/out stopping?
- Getting a distinct "purpose built car" v. modification of another car?
I was given a very nice option for my Volt with DTE energy. Either $40 flat rate or $0.08/kWh day and $0.18/kWh evenings. Realistically, the Focus will cost more in electricity for me. I figure about 50% more since I would have about 50% electric miles with it (I would use it 100% on electricity v. 67%).
It looks like I may drive more than you that may cause the discrepancy. Also in my Volt the metered amount is usually about 12.5kWh for a full charge (giving me 31-40mile range, in Mich.). However, the car indicates about 10.5kWh. I am assuming this is simply due to inefficiencies in transferring the power to the battery.
I would be interested to read your rebuttal. Thanks.
Ford only has this car because it wants the Green cred. They are not seriously interested in getting into the EV business. The Transit EV is converted by Azure Dynamics. The Focus EV was designed by Magna, and Magna supplies the parts for the conversion. This makes their costs higher, so they plan on 20k cars/year.
My reasons for voting for the Chevy Volt are:
1. The Ford is too expensive for what you get. It would have to be at least $4,000 cheaper then the Volt as the Ford would have to be shipped between homes whereas the Volt could be driven.
2. The closest certified Ford Focus Electric dealer is 94 miles away from my Winter home whereas the closet Chevy Volt dealer is less the five miles away.
3. The Ford dealer in Reno says he will not be carrying the Ford Focus Electric.
wonder where they got that idea. i am confused. there is so many mis-steps here i really have to question Ford's commitment to the technology.
Priced too high (did not learn anything from the Volt?)
no quick charge (6.6 KW charger DOES NOT address that. so what if i am done charging overnight at 1 am instead of 4 am!!)
unreal. totally unreal. Ford has postured up to this point, but now the true colors are revealed
And David, how exactly do you know how many Volts will sell since it's still not for sale in 86% of the country?
Always amusing to see people with no clue about production and development costs complain about costs that knowledgeable people have long expected. EVS cost, and will continue to cost, FAR more than ICE vehicles. Many parts are made in very low volumes, doubling or tripling the cost for even basic items. Development costs are much higher, etc...
But, of course, every consumer knows exactly what EVs should cost. Reality/half.
But what would I know, I just work in the industry on many of these vehicles? Those of you who have never worked in the industry, much less developed this technology, seem to know so much about what others should do with their money.
Kudos to Ford for having the common sense to limit the volumes and keep the losses to a minimum while it joins others in working to improve the technology and eventually bring down the cost.
Nah, easier to just say "should be $20k." Fail.
MrEnergyCZar
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