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Aptera: There’s Something Coming, But We Can’t Tell You What

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Aptera's New Website (Screenshot)

Aptera's New Website (Screenshot)

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In the electric auto industry there are three types of car companies: Those who bring a successful electric car to market, those who bring an unsuccessful electric car to market, and those who perpetually claim their ground-breaking electric car is “coming soon”.

California-based Aptera motors is one such company. But despite a history that contains more twists and turns than a Nepalese mountain pass, the small electric automaker is promising that it will soon have something exciting to share with the world. 

That’s the message being sent out by Aptera officials after we enquired about a recent change to its company website, as well as an update on its all-electric car. 

Gone is the old Aptera website filled with information about its three-wheeled electric motorcycle-cum-airplane-car. In its place, there’s an image file depicting what Aptera says is its new website design, proudly proclaiming that “Aptera 2.0 is Coming”.

Aptera's Old Website (Screenshot)

Aptera's Old Website (Screenshot)

Enlarge Photo

For reference, the image in question -- known as a template file --  looks like any regular website. Except none of the links on it work. 

That’s because template files aren’t meant to be placed on public websites. Instead, they’re made by a graphics designer for web developers to use as a template to build a working site. 

In other words, the image file is little more than the web-equivalent of a clay model. 

But that shouldn’t worry you, says Aptera spokesperson Marques McCammon. In response to our concerned email about the website, McCammon told us everything at Aptera was hunky-dory:

“All is well in start-up world. Yes, there is something new coming to the web. I would call it a better reflection of how our business is developing. I can’t say much more than that at this point.”

We’d like to share Aptera’s optimism, but the past year news from Aptera hasn’t given us any indication that it will have a car to sell any time soon. Instead, Aptera has blamed the economics and lack of support in native California for being unable to build a factory in California, as well as suffering a huge number of withdrawn customer deposits. 

Then, over the summer, Aptera halted its online reservation system, blaming its escrow bank before refunding all of its remaining Aptera 2e reservation holders

Bearing that in mind, we asked McCammon how the refunds were going, and what the prospects were for the future of the company. 

“The refunds are progressing on schedule”, wrote McCammon. “And overall our customers remain VERY supportive. We are fortunate to have such a strong base. As you can imagine, there is noone more eager to talk about Aptera than I am, but all things in their time."

But is time something that Aptera still has? Let us know in the Comments below. 

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Comments (8)
  1. If they show some real progress, only then will I consider hoping for anything from Aptera.

    They have never failed to disappoint, since the current CEO took the helm.

    Neil
     
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  2. Another silly game, and the automakers wonder why they are so dysfunctional and plunging into bankruptcy all the time. That vehicle could be successful if they would just bring it to the world market at an affordable price - under $20 thousand. The price to build an electric vehicle costs a fraction of building an ICE vehicle. Stop with the stupid games and get the vehicle on the market.
     
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  3. Aptera only makes sense in a world of very expensive battery packs. Should either Toyota (as recently revealed) or DBM-Energy (to name a few) come up with their promised low cost storage cells, Aptera's design would no longer make sense. Considering how long Aptera has been floundering about, I'd say it's probably equal money as to who gets here first : cheap batteries or a
    driveable Aptera.
     
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  4. The Aptera design is beautiful. It's the closest thing to having a sci-fi car. Just on those grounds alone, a driveable, safe Aptera could trump cheap batteries for some people.

    It's definitely an attention getter regardless of internal implementation. I hope it works out. I'd like Aptera as an option next time I buy a car.
     
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  5. "The price to build an electric vehicle costs a fraction of building an ICE vehicle"...
    Possibly the dumbest comment I have ever seen on this web site. James, even for someone like you who seems to relish demonstrating your ignorance of how vehicles are developed and made. Sure EVs are cheaper, evidence is all around us already.
    Oh, that's right, it's not, there's nothing cheaper at a comparable level and you've once again just made up your own facts.
    But please, share your examples of current EVs sold for less than an ICE counterpart. It shouldn't take you long...
    Oh, that's right, you disappear every time you make a dumb claim and get called on it.
     
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  6. No I think James is correct in not gracing you (robok2) with a response, but I’ll chime in against my better judgment. Let’s see … electric cars have less parts in comparison to gassers, therefore should cost less. I don’t think volumes of support studies are needed. Unclog your vision and you will see what many of us do.
     
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  7. I am not a betting man but I betcha Aptera have as much chance of successful product release of the 2.0 to market as Coda & Eestor has. I hope they prove me wrong but I don't think so. EV's are cheaper to build than ICE cars?!?! Really James Davis?? REALLY?!?! Tell us of a single like for like example.....
     
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  8. Hope it is at least a 3 seater, I can't fit my wife and kid in an Aptera and I'm in the market for a new car.
     
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