2012 Tesla Model S body-in-whiteEnlarge Photo
We've been running stories on the Model S since 2008, and each new morsel of information has whetted our appetite for more. Here, you can read about Tesla's $42 million investment in its Fremont plant, information from the first running of its Model S Alpha prototype, and catch Toyota CEO and gearhead Akio Toyoda checking out the Model S at the 2011 Detroit Auto Show.
Buying a Model S
Some buyers are lucky enough to already have their Model S, but for those that don't, there's plenty of information available. Some buyers are still waiting on their cars, but already finding out little things they'd change. Others are listing plenty of things they love about their new Model S.
2012 Tesla Model S
2012 Tesla Model SEnlarge Photo
Social media and marketing
While much of the goings-on inside Tesla have been kept relatively quiet, the Model S has still been on the news on occasion, with everything from appearances on Letterman to in-house videos of the sleek sedan and its sports car parent ripping up the asphalt.
Of course, Mr Musk has kept himself in the news too. Are predictions like "half of all new cars will be electric in 15-20 years" clever pieces of marketing by the Tesla CEO? Perhaps, but after Dan Neil lost that $1,000 bet, we're not willing to do likewise with Mr Musk...