2012 Nissan Leaf: More Standard Equipment, Higher Price

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The 2012 Nissan Leaf electric car will include more standard equipment, but it will carry a higher price tag as well.

Announcing the updates for the second Leaf model year, Nissan said today it will expand U.S. sales of the Leaf into several Southeastern states plus Illinois.

The 2012 model of the first battery-electric vehicle sold in the U.S. in decades will have a winter package fitted as standard, including battery-pack warming, heated front and rear seats, and a heated steering wheel.

Quick-charge standard on SL model

2011 Nissan Leaf at quick-charging station

2011 Nissan Leaf at quick-charging station

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The higher of the two Leaf trim levels, the SL model, will also include a standard Level 3 DC quick-charge port, which allows an 80-percent recharge in about 30 minutes. That was previously a $700 option.

An upgrade to the Leaf's built-in charger from 3.3 to 6.6 kilowatts, which would speed 240-Volt Level 2 charging, will arrive for the 2013 model year.

The 2012 equipment changes, Nissan says, were based on feedback from owners of the 4,000-plus 2011 Leaf models delivered so far. Most owners ordered the quick-charge feature, and the winter package is clearly needed to make the Leaf more usable as Nissan prepares to launch it in more cold-weather markets.

Sticker prices and lease cost up

The 2012 Leaf SV, the base model, will be priced at $35,200, an increase of $2,420, or 7.4 percent over the 2011 base price of $32,780. The SL model that includes quick-charge as standard will start at $37,250.

First 2011 Nissan Leaf delivered to buyer, San Francisco, Dec 2010, photo by Eugene Lee

First 2011 Nissan Leaf delivered to buyer, San Francisco, Dec 2010, photo by Eugene Lee

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A three-year lease on a 2012 Leaf will cost $379 per month, a $30 monthly increase over the 2011 lease price.

Brian Carolin, senior vice president for Nissan sales and marketing, announced the upgrades and pricing this morning at the Plug-In 2011 conference in Raleigh, N.C.

With Nissan now delivering more than 1,000 Leaf electric cars a month in its launch regions, thousands of potential buyers are still waiting to learn when they will be able to buy a Leaf.

Southeast: July 25 is your day

On July 25, consumers in the southeast with existing reservations will be able to place their orders for a 2012 Leaf. States covered are Alabama, Florida, Georgia, Maryland, Mississippi, North and South Carolina, Virginia, and Washington, D.C.

2011 Nissan Leaf 4-door HB SL Dashboard

2011 Nissan Leaf 4-door HB SL Dashboard

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Customers in Illinois will be able to do the same; demand in Chicago has been particularly strong, Nissan executives said.

Then, on August 4, Nissan will reopen the reservations and orders process to the public both in existing markets (the states of Arizona, California, Hawaii, Oregon, Tennessee, Texas, and Washington) and the new batch of Southeastern states and Illinois.

Northeast follows this fall

The company says it will expand into more states and regions later in the year. Sometime this fall, orders will begin from both existing and new reservations in the Northeast: Connecticut, Massachusetts, New Jersey, and New York.

Orders will expand to include Delaware, Pennsylvania, and Rhode Island in the northeast, plus Indiana, Louisiana, Nevada, and Ohio as well.

4 out of 5 conquest buyers

Among other data on the earliest Leaf owners, Nissan says 75 percent considered no other vehicle when they placed their orders. And fully 82 percent of Leaf buyers had never before owned a Nissan. Such "conquests" are among the most valuable buyers to carmakers.

Production of 2012 Nissan Leaf electric cars will begin after Labor Day, with deliveries expected two to three months after that.


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Comments (11)
  1. Nissan, what's wrong with West Virginia? You circled us as if we were a dead cow laying out in the field. Are we not worthy of your new Leaf? We like electric cars too, and we cannot depend on any of the American automakers to deliver one to us because they don't have electric cars.

  2. Sorry James. i am guessing that West VA's coal-centric economy might not have a lot of governmental backing there.

  3. I think requiring QC and cold weather package is a mistake. there are some who would rather skip the features to get in at a lower price. now QC i can see, but there has to be a lot of people in the Southern Tier that will not pay for the cold weather package and i think Nissan will lose sales over this.

  4. That's a shame about the big price increase - it makes it awfully close to the Volt now whose price actually dropped below 40K for 2012... I like the upgrades (Georgia winters are brutal) but was hoping for a nice surprise :-(

  5. Sorry Nissan. I was seriously thinking about buying a Leaf next year but I live in Tucson and I'm not willing to pay $2,420 extra for a winter package that I don't need. And since I'm retired, and not in any hurry, I don't need the quick charge port.

  6. The huge price increase is a shocker. I wonder if Nissan sales targets are still as ambitious as they used to be, or is it actually possible to shift the 150.000+ units per year the Smyrna plant will be capable of turning out at those prices?

  7. From the value and supply/demand perspective, the car is still "cheap", so I'm staying in line. There are so many people out there trying to grab one that Nissan's price increase is still "conservative"... I suspect that once they go for volume with Smyrna they'll have to chop the price down to 30K and below. I believe the $7.5K tax credit (which most people don't fully get anyway) is going away in 2013, so not having the ability to use that marketing ploy may prove challenging at the current price. Obviously, once Exxon and other oligarchs decide that the currently cheap gas @3.69 is not cheap enough, then all bets are off :-)

  8. I just read somewhere that Smyrna will crank out a mix of Leafs and Versa's. Maybe they will lower prices again for the 2013 model to make demand match supply again but that seems like weird pricing policy. I'm afraid it's more likely that Nissan is in the process of scaling down it's EV ambitions and Smyrna will crank out mostly Versa's.

  9. Actually, the last we knew, the Leaf will be built among Altimas and Maximas: http://www.greencarreports.com/news/1051376_nissan-will-build-leaf-electrics-among-altima-maxima-gas-cars

  10. There's no way they're scaling down - There's a huge battery plant being built on the grounds too. With economies of scale and our cheap labor it should be an inexpensive car to build. The only unknown is the price of rare earths that keeps doubling every few months (The LEAF needs hundreds of pounds of different kinds.) The market is dominated by China now but the US is ready to step in and reopen its Mountain Pass mine in Colorado. And let's not forget about the largest reserves of lithium in Afghanistan - you can't say that Cheney didn't have a vision :-)

  11. "The 2012 model of the first battery-electric vehicle sold in the U.S. in decades..." Whoops, little error there - the Tesla Roadster is a battery-electric and while it is admittedly pricier than the Leaf, it has been on sale in the U.S. since 2008.

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