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2012 Fiat 500 Cabrios, Manuals More Popular Than Projected

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Launching the 2012 Fiat 500 minicar in the U.S. market was a gamble to begin with.

But it's one that is paying off in some unexpected ways.

Fiat's top North American executive, Laura Soave, told trade journal Ward's Auto that the Cabrio model with the roll-back cloth roof is proving far more popular than the 10 percent of sales that the company projected.

Cabrios sold thus far have represented up to 20 percent of all Fiat 500 sales, which totaled 4,944 through June.

Based on more dealers coming on line and the launch of a national ad campaign, Ward's projects that Fiat sales this year will reach 30,000 to 35,000. Fiat can build 100,000 of the 500 lineup in its Mexican plant, though some of that total is sold in central and South American countries too.

RIDE ALONG WITH US: 2012 Fiat 500C Cabrio: First Drive

Manual gearboxes also proved far more popular than planned, Soave said. Seven out of 10 Fiat 500s ordered by dealers are fitted with the five-speed manual, even though Fiat developed a new six-speed automatic especially for the car's North American debut.

2012 Fiat 500C Cabrio, SoHo district, New York City

2012 Fiat 500C Cabrio, SoHo district, New York City

Enlarge Photo
What that means, most likely, is that Fiat dealers are attracting a new type of customer entirely to the Chrysler-Fiat partnership.

While Fiat dealers will ultimately be in separate buildings, right now they're a mix of standalone facilities and dedicated areas inside some Chrysler dealers.

And it seems safe to say that the customer for a tiny Italian car with a manual gearbox is pretty different to the folks who buy Ram pickups (Chrysler's highest-selling model), Chrysler 300 full-size sedans, and Dodge minivans and crossovers.

[Ward's]

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Comments (6)
  1. We are starting to see a few of these on the roads of Boston. Nice to see something interesting on the roads.
     
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  2. I thought this would be a perfect replacement for my wife's aging Mini Cooper and still like it, but I'm a little disappointed at the exterior styling. I still think it's a great car and love seeing them, but I hope Fiat cleans up the front and rear ends at some point.
     
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  3. Climate Change is a big threat for the biodiversity on our planet. But electric cars and renewable energies could make a difference! We need to raise awareness for different species which are threatened by climate change.
     
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  4. I haven't seen any on the West coast yet. Any car that approaches 40 MPG is a good idea for city use and short distance driving. Driving on the freeways might be a white knuckle experience. Electric cars are not the answer. If everyone had an electric car there would be no way to produce all the extra electricity needed. Most of our electricity is produced by coal. The price of coal would skyrocket and we would be worse off than we are now. In 1957 a Corvette got about 10 MPG. Today a new Corvette gets about 33 MPG on the highway just from better engineering. Cars that get 100 MPG are possible but the oil companies are too powerful to allow it.
     
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  5. Actually, if you are out there in California, none of your power comes from coal.
     
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  6. I am not in California.
     
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