Ford To Facebook Fans: “How Should The 2012 Focus Electric Sound?”

 
Follow Nikki

All-new 2012 Ford Focus Electric

2012 Ford Focus Electric at 2011 Geneva Motor Show, photo by Robert Llewellyn

2012 Ford Focus Electric at 2011 Geneva Motor Show, photo by Robert Llewellyn

Enlarge Photo

The days of the almost silent electric car are gone.  Motivated by a severe case of liticaphobia - or the fear of lawsuits - the auto industry has already agreed that electric cars should have some form of audible warning system fitted as standard to alert pedestrians of their approach. 

But while noise generators are now an accepted part of any electric car design, the noise they make isn’t, which is why Ford has turned to social media site Facebook for help. 

In preparation for the launch of its 2012 Ford Focus Electric, the automaker has asked Facebook Fans to help choose the sound the car will make at low speed. 

With four noises to choose from, Ford is asking for fans to place them in order of preference, from favorite to least favorite. 

Interestingly, all four noises from Ford’s acoustic laboratories are much more striking than Nissan’s audible warning on the 2011 Leaf, which we proved earlier this year doesn’t really work

While one of the sound designs Ford has placed in the list sounds a little like the noise of a gasoline or diesel engine fed through a hollywood effects unit, the other three sounds have a distinct air of science fiction about them. One in particular sounds as if it would be more at home in the U.S.S. Enterprise than a family hatchback, while another sounds a little like a jet plane readying itself for takeoff. 

As well as placing the sounds in order of preference, Ford is asking its Facebook fans to list adjectives they’d like to associate with the sound they think the 2012 Ford Focus Electric should make. 

So far, many of the fans commenting have put the jet-like sound at the top of their list - but with the stipulation that it be possible to either customize or turn it off the warning system. 

Metaphorically then, most fans feel they have their hands tied. If they have to chose a sound they will, but one message is clear. 

Electric car owners generally don’t want their cars to make a noise. 

Which noise would you choose, and why? Let us know in the Comments below, and be sure to let Ford know on its Facebook page too. 

 

 

 

 

 

[Ford via Gas 2.0]






 
Follow Us

 

Have an opinion?Join the conversation!

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comments (35)
  1. Sadly, facebook is too hard to use to make comments.

    They're all silly and will all be drowned out by the noise of the tires and in summer, the air conditioning.

    Let's continue to rely on the vision orbs in our thought boxes.
     
    Post Reply
    +1
    Bad stuff?

     
  2. Michael, Twitter has even less space to post a reply. Facebook has more space.
     
    Post Reply
    Vote
    Bad stuff?

  3. 2 is the least irritating to me. as i have said in the past, all car manufacturers need to use one standard noise for it to be most effective.

    a bicyclist does not need to be able to differentiate a ford from a nissan.

    btw, is there a way to have the "share this on facebook" and "post to twitter" boxes default to NO ?
     
    Post Reply
    Vote
    Bad stuff?

  4. Can't they just make it whistle like the wind? One of the reasons I enjoy driving electric cars so much is because of the SILENCE - so calming in the midst of crazy L.A. traffic. Adding noise definitely spoils the experience for Yogi LOHAS consumers like me.
     
    Post Reply
    +2
    Bad stuff?

  5. This whole issue is so completely fraudulent, it makes me embarrassed to live in such a brainless country.
    Killing all of the liability lawyers would be a much preferable solution. If it's so damn important that a car make noise, why hasn't the issue been addressed long before now? Try to hear a quality Japanese car
    coming your way. You can't, and haven't been able to
    for the past 20 years - my dentist first brought this to my attention. He noticed that after Japanese cars
    were introduced, he could no longer hear cars as he walked to his office. Perhaps those who want cars to announce their presence would provide some shred of evidence that noisy cars avoid pedestrian accidents.
    Fat chance. This is just another scheme for lawyer fees
     
    Post Reply
    +3
    Bad stuff?

     
  6. Absolutely, there are a waste. Why don’t they have these types of lawyers in Europe?
     
    Post Reply
    Vote
    Bad stuff?

  7. This is such a none issue. Hopefully they will put the noise maker somewhere were I can disconnect it and replace it with a heavy metal rock and roll band to drive by politicians houses that call for sure stupidity!!
     
    Post Reply
    Vote
    Bad stuff?

  8. As an EV driver, I am the one responsible to ensure that I am driving safely, regardless of the noise that my car may or may not be making. Bicycles don't make a sound and my EV makes more noise than a bike.

    No blind man with any sense in his head would step off the curb except at a legal cross-walk where I am watching cars and pedestrians and have no intention of driving through a pedestrian right-of-way.

    No sound making device is required. And, sorry, I can not vote on Facebook because they don't have the option to choose "No Sound".

    ~ Erik
    KlnAir4U
     
    Post Reply
    +2
    Bad stuff?

     
  9. flawed logic. the fact the driver is responsible for his driving actions has nothing to do with this situation.

    the goal is to try to avoid injuries, not to place blame.

    most of the people on this site are probably better than average as far as driver attentiveness. hopefully you arent putting on make-up, talking on your cell phone, or doing any of the other common distractions.

    cars do not see bicycles. as a cyclist, i have my own set of rules due to this. it is unlikely that i will ever get hit, because i expect drivers to be absolute idiots, and prepare for the worst.

    however, not all pedestrians and cyclists are as good at protecting themselves.

    my first bicycle rule is that i come in second place.
     
    Post Reply
    -1
    Bad stuff?

     
  10. No, Erik is right. When your driving your responsible. And it doesn't matter if your car makes a sound or not accidents will still happen. People get hit all the time usually because either the driver or the pedestrian failed to pay attention for just one brief second. If you need to cross the street and you don't hear anything does that mean you don't need to look both ways? I had a guy on a bike roll right in front of me today on his bike, I stopped well in advance and waited until he noticed me seconds later, but it was obvious he didn't hear my car and I have a twin-turbo V8 under the hood.
     
    Post Reply
    Vote
    Bad stuff?

     
  11. once again, the point of responsibility is moot.

    it is a completely separate issue. we are discussing injuries and the possible avoidance of them.

    but thank you for demonstrating the correctness of my argument.

    you stated that people get hit because either the driver or pedestrian were not paying attention. with this i agree with you.

    and in those cases where the driver was not paying attention, the pedestrian/bicyclist may have been able to avoid injury if the vehicle was not silent.

    unfortunately, typical human behavior often relies on others to do their part. when this fails, it is the ped/bicyclist who suffers the consequences.

    the driver has a lethal weapon on him. it is a no-brainer to allow the ped/cyclist a warning.
     
    Post Reply
    -1
    Bad stuff?

     
  12. You want to warn ped/cyclist, honk your horn. When I said people all the time it's not mattered what noise the car made, it's no warning. People get hit by noisy gasoline powered cars all the time and silent running EVs are still rare to see so I'm sure that 99% of all ped/cyclist accidents involving cars that had noisy gas engines. EVs can be made to make plenty of noise but it will never stop accidents from happening for the one or two it may prevent thousands will still happen. It won't make any real difference cars have always made noise and since the invention of wheeled transport there have been pedestrian accidents.
    Vote
    Bad stuff?

  13. Good to hear from someone who does have a car that makes noise and still 'peds xing' right in front of you!
     
    Post Reply
    Vote
    Bad stuff?

  14. I wonder if they can make it sound affordable...
     
    Post Reply
    Vote
    Bad stuff?

  15. When will Ford announce the price of the Focus EV?
     
    Post Reply
    Vote
    Bad stuff?

  16. I've said this before, there is no proof that EVs cause safety issues. Yet we know that cell phones do cause car accidents and still we do nothing about them. Let's tend to the things we know cause accidents rather then chase problems that don't yet exist. It's like a Witch hunt, we have no proof that Witches or magic exists but let's go kill the few people we think may be a Witch performing magic, you know just incase .
     
    Post Reply
    Vote
    Bad stuff?

     
  17. again, separate issues. correct logic does not allow for this. i agree that cell phones are a problem. i think some laws (at least in california) have made it illegal to use them while driving.

    however, whether a law regarding cell phones has been adopted or not, has no bearing on cars making noise.

    they are separate issues.
     
    Post Reply
    -1
    Bad stuff?

     
  18. It's not a separate issue. The issue is pedestrians and the problems they may face from drivers on phones or silent running cars, either one will result in the same types of accidents.
     
    Post Reply
    Vote
    Bad stuff?

     
  19. they are SEPARATE issues. one does not affect the other.

    guns and knives both kill people. but the deadliness of the gun has no effect on the deadliness of the knife, and vice versa.
     
    Post Reply
    -1
    Bad stuff?

     
  20. thanks for letting me know that you cant defeat my logic, so instead you did a pissy thing like putting a hands down on all my posts. LOL !!!!!
    Vote
    Bad stuff?

  21. @ EV, I didn't give you a thumbs down. I know you logic is messed up, but you don't understand what I'm trying to say.
    Vote
    Bad stuff?

  22. cd, your last post did not have a reply on it. but you are missing the point. honking the horn requires the attention of the driver, which is exactly what is in question.

    if you recall, i am also for placing the noise in new gas cars. most cars already make little noise. i am not just singling out evs.

    which is another reason why i find it ludicrous that people are whining about not being able to have an absolutely silent vehicle.

    heck, drivers dont hear their vehicle once they turn on their sound system at even a very moderate level. and what percentage of people are listening to some sort of sound system ? i am guessing it is over 90%.

    i am all with you regarding cell phones. they are a pet peeve.
     
    Post Reply
    -2
    Bad stuff?

  23. Put sound generators on those bicyclists that have clipped me more than once in NYC then we'll talk...
     
    Post Reply
    Vote
    Bad stuff?

     
  24. the interface between bikes and peds is not a deadly one. and once again, stop rationalizing. whether or not a bike has a sound to warn peds has no bearing on whether a car should have sound.

    the car is a LETHAL WEAPON.
     
    Post Reply
    -2
    Bad stuff?

  25. I highly recommend playing Guess Who music as loud as possible at all times when driving your Japanese car down the road. It really, really works!
     
    Post Reply
    Vote
    Bad stuff?

  26. The car's sound should be easily customizable, like a phone's ringtone. I'd love to drive while my Leaf plays "Move B*tch, Get Out the Way".
     
    Post Reply
    Vote
    Bad stuff?

  27. I've already got my 2011 Volt, which doesn't have this irritating feature, thanks God. I guess I'll just have to figure out how to make this one my last car, LOL. #1756
     
    Post Reply
    Vote
    Bad stuff?

  28. Well if it's going to make a sound I like sound test D. I like the jet like sound of an electric motor and D sounds like an amplified electric motor noise.
     
    Post Reply
    Vote
    Bad stuff?

  29. cd,

    i never thought it was you who did that. i do understand what you are saying.

    what most of you dont seem to understand is that you are rationalizing with the general comment "if they dont do A, then why do B".

    and i am telling you that A and B are not related, in the sense that they are causal.

    the fact that they dont regulate cell phones very well is no reason to also let silent cars slip by.

    it is best that they address the issue right up front. the best cure for cancer is prevention.

    humans have ears that allow them to detect noise. if you take away the noise, then you have taken away that piece of information from them. one does not need a test or be a rocket scientist to figure that out.
     
    Post Reply
    +1
    Bad stuff?

     
  30. Fair enough, my cell phone comment was basically saying we know cell phones cause accidents yet more attention is being payed to EVs making even though no proof of a real problem has surfaced. In my comments I try to give an example of things people do know because not allot of people are really aware of what life is like with an EV, some people see EVs as alien, so to make things easier I try give familiar examples and try to cut the technical talk. And I do tend to show my car enthusiast side when talking cars, I've been a car nut since I was a kid with no signs of loosing interest anytime soon. And although I love cars as they are I've become quite the pure electric car enthusiast. So thumbs up.
     
    Post Reply
    Vote
    Bad stuff?

     
  31. hi cd,

    from my perspective, i see 2 main points.

    one, of course, is the safety issue.

    the other, is that i dont want to give the oil industry any reason to bring down evs. a lawyer would have a no-brainer slam-dunk win in court with the argument that a silent vehicle is dangerous.

    cuz he would be correct, and the car manufacturers know it. so i am glad on both counts that some sort of noise will be installed.

    however, i think it would be a lot more effective if there was one standard noise used.

    and it only needs to be used at slow speeds when the tires do not cause enough noise.
     
    Post Reply
    Vote
    Bad stuff?

     
  32. Hi ev, I think you made a good point when you said "if you take away the noise, then you have taken away that piece of information from them". If you look at the issue as your loosing something then EVs emitting sound at low speed makes sence.
     
    Post Reply
    Vote
    Bad stuff?

     
  33. thanks cd,

    just wanted to restate that i am not singling out just evs. many of today's cars are fairly quiet.

    but as you know, with my belief that gas cars are gonna go by the wayside in short order, i am more concerned with evs.

    i am also thrilled that we will no longer be dependent on oil, that our atmosphere will improve, our health will improve, our health care costs will decrease.

    the ev industry is what will turn around the entire international economy. it is starting with vehicles, but will expand into tools, and other devices.

    we will get to witness a revolution in process, much like when we went from agriculture to industrialization.
    Vote
    Bad stuff?

  34. We need ta go all-electric for many reasons, one being that there are way fewer moving parts in an all-electric car to take care of, eh?
     
    Post Reply
    Vote
    Bad stuff?

  35. Hey, They need to use the noise they used to use in all those futuristic car movies and shows like Knight Rider 2000 and Knight Rider. You know what I mean. :)
    We all recognize that noise anyways and why not let those old shows not sound like liars.
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion?Join the conversation!

Find Green Cars

Go!


 
© 2011 Green Car Reports. All Rights Reserved. Green Car Reports is published by High Gear Media. Send us feedback. Stock photography by Homestar, LLC.