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2011 Kia Optima Hybrid To Cost $26,500, Less Than Camry, Fusion Hybrids

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Kia has announced that its 2011 Optima Hybrid midsize sedan will carry a starting price of $26,500 when it arrives at dealers in June. (That price does not include a mandatory $750 destination fee.)

The car is the first-ever hybrid electric vehicle from the Korean carmaker, which is owned by Hyundai.

It uses the same 2.4-liter four-cylinder engine and hybrid system, and is built on the same understructure, as the 2011 Hyundai Sonata Hybrid.

But the Kia hybrid's exterior styling and interior design are entirely distinct from the Sonata Hybrid's, and it is intended to attract a different, perhaps younger buyer.

It can be driven under light loads solely on electric power, at speeds up to 62 mph, and shuts off its engine when the car comes to a stop.

The hybrid Optima is projected to receive EPA gas-mileage ratings of 35 mpg city, 40 mpg highway.

While the features and equipment are not directly comparable, the 2011 Toyota Camry Hybrid (31 mpg city, 35 mpg highway) starts at $26,675, and the 2011 Ford Fusion Hybrid (41 mpg city, 36 mpg highway) has a base price of $28,405.

Both are slightly pricier than the 2011 Kia Optima Hybrid, at $26,500, although the hybrid Optima is actually undercut by its Hyundai Sonata Optima sibling, which starts at just $25,575.

While the Kia Optima Hybrid is running in electric-only mode, a virtual engine-sound system broadcasts recorded engine noises to "help notify people around the car that it is approaching."

2011 Kia Optima Hybrid, at 2010 Los Angeles Auto Show

2011 Kia Optima Hybrid, at 2010 Los Angeles Auto Show

Enlarge Photo

There are two models, a standard hybrid and one fitted with a Premium Technology Package. Both include styling unique to the hybrid Optima, including the front grille, headlamps, front and rear lower bumpers, and LED tail lamps.

Other standard features on all Optima Hybrids include fog lamps, heated outside mirrors, an eight-way power adjustable driver's seat, an LCD instrument cluster display, dual-zone temperature control, and a ski pass-through in the fixed rear seat back.

The $5,000 Premium Technology Package adds heated and cooled front seats, a four-way power adjustable front passenger seat, heated rear seats and steering wheel, a panoramic sunroof, a navigation system with backup camera and Sirius real-time traffic alerts, and an eight-speaker Infinity audio system.

The 2011 Kia Optima Hybrid's powertrain, including the lithium-ion battery pack and electric motor, are warranted for 10 years/100,000 miles.

The rest of the car is covered by a 5-year/60,000-mile limited warranty, plus a roadside assistance plan for the same intervals.

[Kia Motors America]

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Comments (6)
  1. the title makes it seem like cheaper wow, but its only $185 thats not as great as the title makes it seem 185 is nothin.
     
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  2. So at an EPA rating of 35/40 mpg it is nowhere near the efficiency of a Prius at 51/48 mpg. It is also a good distance from the 2012 Honda Civic hybrid at 44/44. The Kia is also more expensive than the base Prius which is $23,050. However, perhaps similarly equipped the Kia and Prius are more similar in price.
     
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  3. @John technically speaking its more of a light hybrid than the Prius. It's also in the midsize class so it has more weight to pull around. Plus where as the Prius is a specifically designed Hybrid platform this Optima only uses an electric motor where the torque converter was with an electronically controlled clutch. Plus its their first Hybrid cut them some slack from the holy grail that is the Prius haha.
     
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  4. Technically aren't they a Motor Group now and Hyundai owns about a 34% holding of Kia?
     
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  5. Yeah, Tyler makes a good point, the Prius is a specifically designed hybrid platform, where the Optima is a (sort of) luxury car with a hybrid motor and batteries installed. John's point about the Civic hybrid having better millage is well taken, but no one would ever confuse a Civic (hybrid or otherwise) for a luxury car.
    All in all, I am happy that more and more manufacturers are offering hybrid alternatives to their regular models.
     
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  6. I guess my frustration lies with the fact that after more than 10 years, no one has surpassed the Prius (2000 Honda Insight excepted) and I really want them too. Not only has no one surpassed the Prius, they are struggling to get close.
     
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