
Tesla Motors - Model S lithium-ion battery pack in environmental test chamber
Yesterday Tesla Motors Vice President of Worldwide Sales and Ownership Experience George Blankenship wrote an update on the upcoming Model S electric sedan on the company blog.
Alongside an update on the alpha testing of Tesla’s much anticipated seven seat sedan, Blankenship outlined the firm’s Model S rollout plans for 2012/13 and the expected price customers will pay for its 160, 230 and 300 mile per charge versions.
Which leads us to an interesting discovery. In the Tesla Model S at least, a mile of extra range is equivalent to $143, at least in end consumer price.
The price the consumer pays for a 300 mile range battery pack? Using back-of-a napkin, we think it’s somewhere around $42,860.
How did we come to this conclusion? Let us talk you through the very rough, very unscientific math.
According to Blankenship, the U.S. base Model S complete with a 160 mile battery pack weighs in at $57,400 before any federal tax credits are applied. Increasing the range to 230 miles would result in a price “around $10,000 more”. The top of the range 300 mile battery pack would increase the cost again by $10,000.
So for every 70 mile increase in range, the price to a Model S customer increases by $10,000.
To find the price per mile or range increase, divide $10,000 by 70. That gives us a very rough ballpark figure of $142.86 per mile.
Of course, the calculations aren’t quite as simple as we’ve just done. Other factors like power circuitry and battery management systems contribute to the overall cost of the battery pack and an increased range.
What it doesn’t tell us of course is the increase price Tesla pays for the additional range, only the end consumer price increase.
But it does illustrate a chilling thought: every single one of the first 1000 Model S “Signature Series” rolling off the production line in 2012 will feature a battery pack which is responsible for over half of the car’s sticker price. In fact, if you use our very rough math the battery pack in the 300 mile Signature Series will be 55% of the cost of the car.
Which gets us thinking.
Battery packs are bound to drop in price in the coming years. If Tesla offers an upgrade route for battery packs then perhaps the smart move would be to buy a smaller range Model S for now, upgrading to a larger range battery pack when the cost per mile has dropped significantly.
Then again, the alluring 300 mile model blows every other electric car on the market today away. If you want the long range, perhaps the premium is worth it to never have to suffer range anxiety, or fill up with gasoline again. But if your daily drive is never more than 160 miles we can think of several fun things the saved $20,000 from not buying the 300 mile model could pay for.
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Tesla Roadster owners who are serious about performance want a smaller battery pack: less weight means a quicker, more efficient car.
By Warren Posted: 3/8/2011 6:51pm PST
A loaded Versa 1.8 SL is $13,910, and the Leaf SL is $33,720...so the 24 kWh pack in the Leaf around 55% of the cost too!
The Brammo Empulse motorcycle also offers three pack sizes. From this you can calculate the cost of the battery packs, and the bike alone. The bike is about $3,995..the cost of a comparable Kawasaki 250 Ninja. The 10 kWh pack adds $10,000.
So why are you surprised?
By kgb Posted: 3/8/2011 7:18pm PST
By Lad Posted: 3/8/2011 9:23pm PST
Well! that smashes my secret. When the distance is too great to drive my Leaf, I will rent a car...about four times a year; maybe a Tesla.
By JP Posted: 3/9/2011 4:36am PST
By Chris O Posted: 3/9/2011 7:52am PST
By Norm Posted: 3/9/2011 8:15am PST
Think about your calculation. The $142 is for 70 miles, which would only be for the 1st 70 miles you drive. After that it would be free to drive because you paid all the $10,000 in 70 miles.
"Which gets us thinking."
I do not think you are thinking in a correct way about your calculation. We drive the whole year. It would be better to divide $10,000 by the estimated miles of the life of the battery pack. Say it might last 8 years (conservative). An average person drives about 12,000/ year x 8 years life = 96,000 miles. So a better calculation is
divide $10,000 by 96,000 miles = .1041.
So 10 cents a mile extra for the battery pack.
By Norm Posted: 3/9/2011 8:22am PST
Think about your calculation. The $142 is for 70 miles, which would only be for the 1st 70 miles you drive. After that it would be free to drive because you paid all the $10,000 in 70 miles.
"Which gets us thinking."
I do not think you are thinking in a correct way about your calculation. We drive the whole year. It would be better to divide $10,000 by the estimated miles of the life of the battery pack. Say it might last 8 years (conservative). An average person drives about 12,000/ year x 8 years life = 96,000 miles. So a better calculation is
divide $10,000 by 96,000 miles = .1041.
So 10 cents a mile extra for the battery pack.
By Chris Long Posted: 3/9/2011 10:35am PST
go for the 300 mile range (about 70kWh storage).
On the days when you only drive 100 miles, plug in the car at the office or your energy guzzling neighbors house.
Provide your stored energy (from your solar panels of course) to shave the top off their electricity bill which at Consolidated Edison could be around $.36 per kWh.
Every 100 hours @ $.36 earns $36.00 to help your neighbor and pay for batteries and solar panels. Wait does that make you a utility, am I gay?
Don't ask, don't tell!
By nik Posted: 3/9/2011 2:52pm PST
By JohnB Posted: 3/10/2011 5:43am PST
By Olmo | Electric Car Posted: 3/10/2011 11:48am PST
I know this is not fair, but EVs are getting cheaper, and if you pay divide the infrastructure with many taxis, it will be cost effective too.
read my post at: http://www.green-and-energy.com/blog/tesla-s-the-perfect-ev-taxi/
By Patrick Posted: 3/10/2011 11:52am PST
By Dirk Posted: 3/11/2011 2:04am PST
proves one thing to me : that Musk knows exactly what he's doing in terms of strategy - he's building to compete against high end sedans like the E class and 528 series BMW, where large profit margins exist and
where the cost of his competitors' drivetrains are so huge that he can justify the cost of his battery pack. I note that the Model S will, at the very least, equal the performance of the top of the line 5 series, which costs essentially the same as his 300 mile model. And it looks a whole lot more attractive.
The Model S blows away all but the most expensive 5 series models in every conceivable category, and is actually faster (and lighter) than that one as well.
By maguro_01 Posted: 3/13/2011 2:39pm PDT
That's plausible, I'll see if I can find the story again. They also said they would support industry standard chargers, so every Leaf sold is a plus for Tesla or other up-market electrics.
By bonzi Posted: 5/21/2011 5:43pm PDT
Driving 150,000 miles over a seven year time period is 59 miles per day. Not a stretch for 160 mile pack, even if there is significant loss of range over time. The pack would have to be able to withstand 937 full charges, if 160 miles range were maintained the entire time.
I'd love to see a program where every university doing battery-related science is encouraged to double the number of PHD candidates/fellows on board, these slots being funded by uncle.
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