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Europeans Suffer as 2011 Nissan Leaf MSRP Rises to $50,310

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2011 Nissan Leaf Front

2011 Nissan Leaf Front

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Oh dear, Nissan. You’re struggling to fulfil worldwide demand for your first ever production electric vehicle, and then you go and put the price of your revolutionary car up. 

At least, that’s what buyers in Europe are faced with from March 1. Even before the first Nissan Leaf has been delivered to a U.K. customer, sources within Nissan confirms that the price of the 2011 Nissan Leaf in the U.K. is days away from a 6.9% price rise.  

The already-expensive car starts at a massive $47,060 before an $8,117 purchase rebate is applied, leaving the consumer with a bill of at least $38,943 before any extras are applied. 

But after Tuesday next week, those who have yet to reserve a Nissan Leaf online will find their pockets straining under as prices soar to $50,310, or approximately $42,190 after rebates. 

Those who have already put down the $1200 deposit required to confirm the order in the U.K. will be sold their car at the pre-increase price, even if they don’t get their car until Q3, 2011.

2011 Nissan Leaf

2011 Nissan Leaf

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Before you get worried we should make it clear that these prices are only for European customers. They represent the new MSRP for the 2011 Leaf, not inflated  dealer-marked-up prices similar to the ones we’ve heard being asked for the 2011 Chevrolet Volt.  

Why the hike in price?  Nissan Europe blames the increase in the Leaf’s sticker price on a number of factors: the poor economy, the weak pound sterling, the increase in raw material cost and soaring inflation. 

To be fair, the firm is also raising the price of all of its other models in Europe, but none quite as much as the Leaf. 

2011 Nissan Leaf, Nashville, October 2010

2011 Nissan Leaf, Nashville, October 2010

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Another blunder on the part of Nissan, or an inevitable hike in price for a vehicle already heavily subsidized by both governments and the company who makes it. 

In the end it really doesn’t matter. 

While sources within Nissan North America say that there are “no plans to revise the 2011 Leaf Pricing at this time” we should point out that price rises normally occur at the change of model year. 

Does this mean a price hike for the 2012 Nissan Leaf? At the moment it’s tough to tell. But  if you’re one of the many hundreds waiting for your U.S. spec Leaf you can at least rest easy knowing your Leaf won’t cost you half a 2011 Tesla Roadster. 

[Nissan]  [LeafTalk.co.uk]

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Comments (4)
  1. I guess in a world where prices can be based on supply and demand - there is currently (excuse pun) more demand than supply then a price hike was almost to be expected. But by this much??? To be honest it's galvanised us into action and we have placed our reservation - the extra 6K (pounds) was just too much to stomach.
     
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  2. Purchase-power-parity means that the $50k conversion is more-or-less meaningless. In the UK, a $5 lunch costs about 5£. It costs /me/ $7-$10, but people with the same job as my make about as many pounds as I make dollars, so that 5£ lunch is about the same proportion of their income. The prices for cars follow roughly the same pattern (in large part because of taxes and whatnot).
    The exchange rates only really matter for the individual when you're paid in one currency and spend in another. Like if I spend a holiday in the UK, or a Scottsman takes a vacation in North Carolina.
     
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  3. It looks like it takes GREEN to be GREEN! ;-}
     
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  4. With its paltry 73 mile driving range, the Leaf is
    more or less totally useless. Compare Nissan's prices with the Tesla Model S and then compare the two cars. There IS no comparison - the Model S is everything the leaf is not - with driving range
    options of 240 and 300 miles and recharges less than one hour, the Model S can actually and honestly replace a gas powered dohickey. The Leaf might manage to replace a golf cart if it were lighter and not tear up the fairways. If people with this much money for a car are supposed to have intelligence, then suppose someone explain to me why they are throwing it away on a Leaf? That decision spells ignorance in my book. Real, honest-to-God ignorance. You can't teach that.
     
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