New-car buyers are already faced with a barrage of service contract offers, including extra-cost extended maintenance guarantees.
In the future, proposes Charles Gassenheimer, chairman and CEO of battery manufacturer Ener1, electric-vehicle battery leasing should be added to the options.
“We can come up with a creative lease finance model that more appropriately allocates [the cost of] battery use,” he said.
Gassenheimer was one of several executives taking part in an Electric Drive Transportation Association media teleconference on batteries last week. Others included Andrew Chu, vice president of marketing and communications for battery manufacturer A123 Systems, and Mark Wagner, vice president of government relations at Johnson Controls.
Currently, the battery represents up to 45 percent of the cost of an electric vehicle. Getting that cost down will be crucial to widespread consumer acceptance of plug-in vehicles, according to virtually all reports.
As Wagner pointed out, increased demand for electric vehicles—and thus for batteries—is critical to reducing costs. But if consumers aren’t willing to pay the premium represented by the current price of an EV, and government subsidies don't make up the difference, it will be hard to grow demand.
Wagner also said consumers need to analyze the total cost of ownership of an electric car, including reduced fuel consumption and maintenance costs. Increased use of electric cars in fleets will help gather that information, he said. Fleets can collect the data needed to calculate cost of ownership.
Historically, unlike fleet buyers, retail car buyers have overvalued initial purchase price and undervalued the total cost of ownership, including maintenance and fueling costs--whether grid power or gasoline.
Andrew Chu focused on the total usable energy in a battery pack. Automakers generally consider a battery at end of life when it has depleted by a set percentage. But batteries can also be used by utilities for energy storage, which don’t face the same end-of-life issues, he pointed out.
If consumers are only going to use some percent of the battery, he asked, why should they pay for the whole thing?
Gassenheimer suggested that consumers could buy a service agreement under which they pay $100 to $150 a month to use the battery. Every three to five years, the battery could be swapped out. It wouldn’t go to that great battery farm in the sky, however. It could still be used for storage.
Ener1 supplies lithium-ion battery packs to Norwegian EV producer Think as well as for Volvo's C30 electric car. It also provides storage systems to the Russian National Power Grid. Expanding the use of lithium batteries as energy storage devices can also help drive the cost down by boosting demand.
Of course, battery swapping isn’t a new idea. Shah Agassi, founder and CEO of Better Place in Palo Alto, CA, has been peddling the idea for several years. Better Place already has a pilot program in Israel. A123 supplies the swappable battery packs, which will be used in Renault Fluence ZE vehicles.
Thus far, only the Fluence ZE and the upcoming 2012 Tesla Model S are confirmed to offer the ability to swap out battery packs. Standardization of pack size, design, and mounting hardware will not come in the short term, if at all--meaning any swap station would have to stock a supply of packs for many different electric vehicles.
Getting more battery manufacturers behind the idea could give battery swapping more legs. Consumers will just need to get used to think about paying for their car very differently.
Do you think battery leasing and swapping will arrive for electric cars globally? Leave us your thoughts in the Comments below.
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By cdfile Posted: 1/24/2011 9:11am PST
By Efried Posted: 1/24/2011 9:12am PST
It is nonsense knowing the rapid evolution of both performance and price of batteries to buy a car where you will be faced by the economic depreciation of the battery.
I bought personal computers and laptops at times when the day you had them, there were obsolete.
I do not want to pay to play the same game again.
JC
By Eletruk Posted: 1/24/2011 9:43am PST
So even when compared against the fuel sipping Prius, the Nissan Leaf can save you money, even for the first 100K miles under which most ICE repairs are covered. Even if you compare the Leaf to a mid-market car like the Toyota Corolla - $20,000 + $2000 (maintenance) + $9,000 (gas) you come out ahead. So there you go, EVs don’t just save the air, they save you money.
Note that even after the 100K miles, the battery doesn't stop working or need replacing, just the range will be diminished. So worrying about the cost of replacing the battery is moot. Focus on the TOTAL cost of the car (car + fuel + maintenace) and it's very easy to see the EV is still cheaper.
By Bert Posted: 1/24/2011 11:44am PST
You don't have to change the oil every 3000 miles. Today's modern oils can go a minimum 5000 miles. So that's $600, not $1000.
You're also assuming everyone will get the full $7500 tax credit which many will not. It may be $5000, $3000, $6500 or something else.
A Nissan Versa SL costs about $17,000 and it's just about as big inside. At 28 mpg, it's $10,714 for fuel costs. Add another $600 for oil changes. That's $28,314 for the Versa.
So, with the EVSE installed for the Leaf, the Versa is now less in total operating costs for 100,000 miles than the Leaf.
The Versa can go on vacation, take the kids to a tournament 80 miles away, a day trip into a National Park, and across town and back without waiting HOURS to recharge. And it can go 70 mph for hundreds of miles. At a sustained 70 mph, the Leaf will come to a standstill in about 65 miles.
You can't take the Leaf on a vacation, or even a modestly longer drive. Want to drive up the coast for a few hours? Can't do it in a Leaf. You got 40 miles before you have to turn around. That's a severe penalty. Forget about driving to any remote areas, say, if you're a photographer, hiker, bicyclists or adventurer. Or just want to get away somewhere for the day.
Shai's "Swap" will take hold in Israel, China, Norway maybe even Japan but North America will be the laggard.
Those who have changed the universe have never done it by changing the "Officials" but by "Inspiring the people!" And the average person, male or female, that I've spoken to are "Super" stuck in the past...as General Honoré usta say "Don't get stuck on stupid...stupid!" We got a long way to go buying into "Battery Swaps" is a start! I feel like the "Lone Crusader" up here!
By Bert Posted: 1/24/2011 4:00pm PST
$10,000 more for a car with 1/4 the range and 4-8 hours to charge after going 80 miles?
Less for more. So gullible.
By RGDanon Posted: 1/25/2011 1:11am PST
Sign me up. Luddites are welcome to their oil burning horseless carriages, the rest of us will be zipping around in our sleek, silent cars of the future.
By allen gilmer Posted: 1/25/2011 5:23am PST
By Dwayne Posted: 1/25/2011 11:00am PST
By TylerBlue Posted: 1/25/2011 4:17pm PST
By ffinder Posted: 1/26/2011 3:28am PST
Standardization of batteries for Better Place:
The only requirement.. the battery must be able to be removed from under the car.
http://blog.betterplace.com/2010/12/myth-buster-can-our-switch-stations-accommodate-different-battery-types/
supply of packs for many different electric vehicles:
A Better Place battery switch station using only 15 batteries has the ability to swap batteries for 2,500 EV's
http://www.msnbc.msn.com/id/3036789/#40471407
more info:
http://en.wikipedia.org/wiki/Better_Place
ff
By Bob Posted: 1/26/2011 9:16pm PST
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