2010 Mazda MX-5 Miata
2010 Mazda MX-5 Miata
The Miata is still considered a halo car for the Mazda brand though. You might be wondering how that is possible if it isn’t being used in the external marketing communications. The answer there is that it is a halo car because the company uses all the aspects of speed, handling, style and intuitive features to direct the rest of the brand. Basically, there is a little Miata in everything they build from MPVs to sedans to the Mazdaspeed series of cars. The difference is how they are coming at the marketing. People know what they like about Mazda’s, but they might not relate it directly to the Miata, so the brand has opted to advertise the most effective way for each segment. The bottom line still remains that the Miata truly shaped where the brand was heading in the late ‘80s and continues to today.
[Source: Mediapost.com]