dash 2012 Mitsubishi iEnlarge Photo
The biggest pre-launch news was that the U.S.-spec Mitsubishi i would be different from that sold in Japan and Europe--wider, better equipped and more powerful. Meanwhile, the Europeans get the i as a Peugeot and Citroen, too.
Safety and technology
Small cars are unsafe, right? Only if you're still living in the 1950s. Nowadays, cars like the Mitsubishi i are thoroughly tested. That means smashing them into barriers. Hard. It's useful too, whether you want to power road signals in a power outage, or supplement your house electricity, as shown in the MiEV House at the 2012 Geneva Motor Show.
In the media, and offbeat
Want people to hear about your product? Promote it! The weirder the better. Whether that means lending one to the Governator, or sending a racing driver up Pikes Peak in one, any publicity is good publicity. Right?...