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Can GM Convince You a 2011 Chevy Volt Is the Go-Anywhere EV?

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2011 Chevrolet Volt - testing on Pike's Peak, October 2009

2011 Chevrolet Volt - testing on Pike's Peak, October 2009

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As we count down the months before the first 2011 Chevrolet Volts arrive at dealers in California, New York, Michigan, and Washington, D.C., it's time for the latest reboot of the Chevy marketing machine to kick into action.

First 2011 Chevrolet Volt built on production tooling at Detroit Hamtramck plant, March 31, 2010

First 2011 Chevrolet Volt built on production tooling at Detroit Hamtramck plant, March 31, 2010

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2011 Chevrolet Volt pre-production prototype, January 2010

2011 Chevrolet Volt pre-production prototype, January 2010

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Chevrolet said in a press conference last week it would start running ads for the 2011 Volt extended-range electric vehicle this week. Right on schedule, a variety of ads has now hit the New York market.

The company ran a full-page ad in NYC-market copies of The New York Times on Independence Day, when its Freedom Drive Austin-to-New York City road trip wound up at the Macy's Fourth-of-July fireworks (with updates on Facebook, Twitter, and Posterous).

Since most of our readers don't live in NYC, we've reproduced the copy below (there's not much).

We're pleased to see that, as predicted, Chevrolet is touting the 2011 Volt as the electric car that doesn't require you to make any compromises. We expect subtle comparisons to the 2011 Nissan Leaf, with its stated 100-mile range, to be a big part of the message.

Ad for 2011 Chevrolet Volt running on Facebook, July 1, 2010

Ad for 2011 Chevrolet Volt running on Facebook, July 1, 2010

Chevy also placed ads for the Volt on Facebook, one of which happened to appear on our editor's own Facebook page. Hey, at least their targeting works, right?

Has Chevy finally erased the lingering horror of last year's notorious Volt Dance, which (may have) caused the reassignment of the first Volt marketing manger? For the sake of GM, electric cars, and green cars in general, we devoutly hope so.

But what do you think? Do these first Chevy Volt ads make you more interested in buying a Volt? And, do they assuage any worries you may have about range anxiety, or an electric car leaving you stranded on the side of the road when the batteries run out?

Leave us your thoughts in the comments below.

++++++

[TEXT OF 2011 CHEVROLET VOLT AD FROM JULY 4, 2010 ISSUE OF The New York Times]

Some people want to charge

up at home.


Some people want to fill up

at the station.


Some people want zero-

emission capability.


Some people want a smooth,

quiet ride.


Some people want to reduce their

dependence on petroleum.


Some people want to control

everything from their smartphone.


Some people want to get to work.


Some people want to get away.


And some people just want to drive.


The Volt is for those people.

All of them.


[Volt logo] and [Chevrolet bowtie logo]

It's electrifying. And it's coming this winter.

www.ChevroletVolt.com
Limited availability.

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Comments (5)
  1. I'd say the more relevant question is: Do the ads stoke fears about EV range -- as an attack on the Leaf, to which they propose the Volt is the solution. Seems like it could backfire......
     
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  2. You'd think they would focus on the fact that the Volt has more horses and torque than any of the competition! One of the things people dislike about Electric and hybrid cars is that they aren't as fun to drive as gas-powered vehicles!
     
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  3. @Chevy Dealer: Ummmm, how many EVs have you actually driven? I have to disagree with you there. Max torque from 0 rpm, and smooth continuous power flow are pretty addicting. And that's not even counting the Tesla ....
     
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  4. John,
    I wonder how many people who are promoting the Chevy Volt would actually go to a dealership and pay ~$15,000 more (not including subsidies) for the Volt over the Toyota Prius.
    And what type of battery-only range will the Volt get if the vehicle is driven at 65 miles per hour with the air conditioning on?
    Check out what some companies have been saying about plug-in battery cars...
    "Top 20 quotes from Toyota and Honda executives criticizing plug-in battery cars (and one from Hyundai and Audi)"
    http://www.h2carblog.com/?p=1357
    Greg Blencoe
    Chief Executive Officer
    Hydrogen Discoveries, Inc.
    Publisher, Hydrogen Car Revolution blog
     
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  5. Greg:
    Just between me and you...
    I wonder how many will pay $965,000 over a Prius, only to be tied to buying fuel that costs 3 times the price of gas or 4 times the price of electricity for an EV. But that's right, you can't buy hydrogen fuel cell EVs; only lease them short term if you're selected as part of the tiny studies of the vehicles at a million dollars a copy.
    Why are you so defensive about the source of electricity for electric cars, is expensive hydrogen a necessary step to power electric cars only to have their range extended by fuel cells?
    OHHH, that's right, you could have sold your investment in possible future hydrogen powered EV's when there was some possibility of a return, but you didn't.
    It's OK though. Good thing you have a really, really long term outlook, it'll help you and maybe the planet too some day. Though not in 2010 when EV's without fuel cells will be available in a variety of forms ranging from 32,000 to 110,000 dollars. Come on Greg, try not to be a hater for once. This is bigger than a blog comment, it's for the planet.
    May want to stop badmouthing BEV's though, folks may find out they are the same as Fuel cell electric vehicles without the expensive FC stack. OOps that'd be game over, may have to adopt a really, really, really, really long term outlook then.
     
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