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Want to Buy a 2011 Chevrolet Volt? More Details, Dealer Info

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Chevrolet Volt product and marketing director Tony DiSalle

Chevrolet Volt product and marketing director Tony DiSalle

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Less than six months from now, the first 2011 Chevrolet Volt extended-range electric vehicles will be sold by dealers in selected launch markets.

2011 Chevrolet Volt pre-production prototype, January 2010

2011 Chevrolet Volt pre-production prototype, January 2010

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Today, General Motors showed a few more cards, releasing news in various presentations on additional early markets, production numbers, and answering questions from interested buyers in an afternoon video press conference.

It also offered details on a promotional "Freedom Trip" PR stunt that will take a Volt from Austin, Texas, to New York City in just four days.

New launch markets

As revealed yesterday, New York City will be added to the list of launch markets, said Volt product and marketing director Tony DiSalle. The surrounding region that includes New York state, New Jersey, and Connecticut will be added very shortly thereafter.

Texas will be added in early 2011 as well. The three previously announced launch markets are the entire state of California, Michigan, and the Washington, D.C. area.

GM will continue to add markets, starting halfway through 2011 for 2012 model-year cars. The Volt will be offered in all 50 states within 12 to 18 months after first sale, meaning by July 2012 at the lates.

Freedom Trip

Earlier today, a prototype Volt left Austin, Texas, for a four-day road trip that will end on Independence Day in New York City. Stops en route will include Little Rock, Nashville, and Washington, D.C.

The trip will be--of course--exactly 1,776 miles long. Its name, the "Freedom Trip," most likely alludes to one of GM's main marketing messages for the Volt: that it's an electric car you can use however you want, without any range anxiety.

DiSalle's language supported that theme, with frequent references to Volt buyers' ability to "travel very far from home" in the car. He also noted the Volt "can be your primary vehicle" (presumably unlike pure battery cars with 100-mile ranges,  which most analysts assume will be bought as the second or third vehicle in a household).

Ad for 2011 Chevrolet Volt running on Facebook, July 1, 2010

Ad for 2011 Chevrolet Volt running on Facebook, July 1, 2010

The first Volt ads went live today in New York City and Austin, across television, print, and online venues, DiSalle said, though he declined to give specifics.

Production volumes and allocations

GM has been circumspect about Volt production volumes. Today, DiSalle said the company would build 10,000 Volts from the start of production "at the end of this year" through December 31, 2011.

During calendar 2012, he added, it will build 30,000 Volts. Left unaddressed was how many additional Ampera variations (to be sold variously as Opels, Vauxhalls, and Buicks in markets outside North America) would be added on top of that 2012 number.

Within a day or two, he said, GM will begin to inform dealers in the launch areas how many Volts they will be allocated from that volume of 10,000 Volts.


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Comments (3)
  1. Good article. Not that important to its meaning, but the color-naming contest results were at the L.A. Auto Show. Not only did I vote for the color, but I was at the ceremony. http://www.youtube.com/watch?v=ZGjH3Ydxk4s
     
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  2. There goes GM again giving taxpayer money to Obama campaign. NO to Volt or anything they do. Regardless of what they say, GM's cars do not stand up to Toyota or Honda regardless of gas,electric,or hybrid. If they cant get the gas engines right they shouldnt move on to electric because they just dont get it. People want reliable gasoline cars that get 3 and 400,000+ miles like Toyota and Honda. Instead GM touts things like navigation,blue tooth, stereos and televisions, none of which they make. Go figure. To top that off they jump in bed with Obama thinking they wont get eaten alive by him and only their competition will. Ha. They may be last but they will certainly get thrown overboard by Obama sooner or later. Even a $7,000 rebate is not enough for a second rate vehicle. People in Asia become engineers while people in USA all want to be laywers. Which one would you want to buy a car from engineer or crooked lawyer? When has the government ever done anything right and why would an electric car be any different?
     
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  3. @Will
    Your post is full of mis-information and tons of bs just to make your own little world fit nicely for your self. American car manufactures are building some of the very best vehicles on the planet, the Volt is superior in technology and finish compared to any Honda or Toyota hybrid on the market or in development.
    I know you can't handle a black man as the president but Obama has nothing to do with GM and once GM's IPO goes through in a month or so most of the tax payers money will have been repaid, but I supposed you rather our "tax dollars" go to making bombs and other weapons to kill innocent people all over the world instead of being used to keep our own manufacturing base alive.
    The teabag "movement" is a complete sham...
     
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