2010 Toyota PriusEnlarge Photo
Leading all hybrid sales, and landing the number six position of the most purchased cars in America, some wonder why the Prius dominates the industry. But when looking at the incredible features and fuel economy that the Prius offers, the statistics simply speak for themselves.
Toyota’s main competitor, not only in the line of hybrids, is Honda. Honda produces a similar model, the Insight, which is comparatively priced at $19,800 for the base model. The Prius, which boasts a fuel economy in excess of 50 mpg, outshines its competitor, including the Honda Civic, which can get around 45 mpg.
Bad visibility, uncomfortable seating, and the recent recall have led many people to criticize Toyota for making a vehicle that focuses on fashion and not function. But those that go onto brag about the looks of the Honda Insight obviously haven't taken a good look at the car. It's a near clone of the Prius, so close it’s on the edge of copyright infringement. If that doesn't put a bad taste in your mouth, put your listening ears on to hear hybrid gurus proclaiming that the Honda Insight is "wringing cost out every way it can".
But despite all the safety concerns and owner complaints, the Prius continues to have record-breaking sales. Whether the focus is on safety or looks, people simply want to save a buck or two sometimes. Toyota makes that possible with the Prius by providing real fuel cost savings.