Ford To Rollout 5 New Hybrids and Electrics in Europe Page 3

By Eric Loveday

Eric Loveday

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Eric Loveday is a car enthusiast with a love for everything automotive. He purchased a 1970 Chevelle at age 16, quickly outgrew its dated engineering... More

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1,440 views Mar 16, 2010

Ford Focus BEV for The Jay Leno Show's Green Car Challenge

In Germany, Ford has recently announced its participation in the colognE-mobil project. This initiative will research the impact of electric vehicles on urban air quality, traffic safety and the electricity supply infrastructure. Scientists will then scale up the results to examine the true benefits an electric future could deliver for German cities.

Ford is one of four partners in the colognE-mobil project and will provide an early fleet of next-generation Focus Electric vehicles in late 2011.

The other partners are utility company RheinEnergie AG, the City of Cologne and the University of Duisburg-Essen. The colognE-mobil project is partly funded by the German Government and coordinated by the federal state of North Rhine-Westphalia.

"These initiatives are a revolution for both the utility and automotive industries," Fleming said. "Collaborating across sectors is essential to ensure customer focused products that provide the right value along with the readiness of the infrastructure. We need to work and learn together and Ford is very pleased to be a part of these important trials."

Portfolio of Technologies

Ford Motor Company is committed to offering customers affordable environmental technologies in the vehicles they want and value.

To do this, Ford is introducing a range of global environmental technologies, including electrified vehicles that provide customers with more fuel-efficient models emitting fewer greenhouse gases without compromising safety, interior room or performance.

"Ford is focused on solutions that reach not just hundreds or thousands of cars, but millions of vehicles – because that is how Ford can truly make a difference," Derrick Kuzak said.

Near- and longer-term advancements include the new Ford EcoBoost global engine family featuring turbocharging and direct injection technology, Ford's ECOnetic range of low- CO2 technologies in Europe, and multi-speed transmissions such as Ford PowerShift.

Also, Ford is developing a range of other environmentally focused features, including advanced electric power steering, weight reduction and aerodynamic improvements, plus biofuel-capable vehicles, hybrids and plug-in hybrids.

"Electrification is a key element in the effective use of Ford's global resources and talents to provide a portfolio of affordable and fuel-efficient technologies for customers," said Fleming. "In particular our fleet trials in the UK and Germany will give us vital experience and insight into how fleet and private customers for these niche models will use them on a daily basis. This will ensure that the five models we bring to market are fully developed to meet their expectations."