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2010 Ford Fusion Hybrid Continues Conquest Campaign

 
6,598 views Mar 5, 2010
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2010 Ford Fusion Hybrid

2010 Ford Fusion Hybrid

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Just yesterday, we reported on Ford's first-ever 300 hp/30 mpg ratings for the 2011 Mustang. The company has vowed to achieve best-in-class fuel economy numbers for every new model it launches.

Certainly the 2010 Ford Fusion Hybrid clears that bar, trouncing any other mid-size sedan with an EPA fuel economy rating of 41 mpg city, 36 mpg highway.

Camry Hybrid lags behind

By comparison, the Toyota Camry Hybrid gets 33/34 mpg, and the Nissan Altima hybrid is rated at 35/33 mpg.

The SmartGauge hopes to help drivers get the most out of their hybrids

The SmartGauge hopes to help drivers get the most out of their hybrids

Enlarge Photo

2010 Ford Fusion Hybrid

2010 Ford Fusion Hybrid

Enlarge Photo

2010 Ford Fusion Hybrid

2010 Ford Fusion Hybrid

Enlarge Photo

Now Ford [NYSE:F] sales data shows that the Fusion Hybrid is bringing in more buyers new to Ford than ever before, with a full 82 percent of last month's buyers never having owned a Ford product.

Trading in imports

That's up from  70 percent in January and 63 percent for all of 2009, and the customers are largely coming from import brands: Honda, Nissan, and Toyota.

That's known as "conquesting," and it's the sale that makes an automaker happiest, since they're the hardest to get. The 2010 Fusion line overall has been high in conquests as well, rising to 60 percent of sales last month from a 2009 total of 49 percent.

Ford beats GM

But the 2010 Ford Fusion Hybrid is clearly the poster boy for the whole Fusion line, and perhaps even for Ford's recent renaissance. The company sold more cars in the U.S. than General Motors last month for the first time since July 1998, when a strike shut down GM.

Just for gravy, the 2010 Fusion Hybrid garners the highest customer satisfaction ratings ever for a Ford vehicle, according to a survey conducted by RDA Group for Ford.

Awards and sales records

The 2010 Fusion Hybrid represented almost 20 percent of total Fusion sales, and it was named North American Car of the Year at January's Detroit Auto Show.

Since March 2009, the entire redesigned Fusion line has set sales records every month except one.

[Ford]





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Comments (12)

  1. By mrpushrod Posted: 3/5/2010 2:51pm PST

    Finally a post about the Fusion hybrid MPGs that doesn't quote the biased Consumer Reports magazine.Consumer Reports suckered many of their subscribers into purchasing the Corolla with dangerous handling and the Prius bum brakes. They pushed Toyota’s even though they were well aware of Toyota’s woes (rotted brake lines, rotted frames, bad ball joints and failing camshaft, sticking gas pedals, poorly designed gas pedals, engine sludge issues dangerous engine hesitations, poor accident avoidance speeds, an electronic module that can cause unexplained acceleration, faulty brakes and much more). They did not stop recommending Toyotas until Toyota had a recall. LETS SEND CONSUMER REPORTS A MESSAGE. ****** PLEASE JOIN ME IN *** CANCELING YOUR CONSUMER REPORTS SUBSCRIPTION THIS APRIL. ****
     
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  2. By Dsouth Posted: 3/5/2010 6:32pm PST

    Ford is still a Nazi funding pig! I will never buy a Ford.
     
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  3. By Eric loveday Posted: 3/7/2010 7:51pm PST

    To MrPushrod, Consumer reports is the least biased consumer advocacy group in the world. They never pushed Toyota products on anyone. All cars have problems and you just happen to point out some Toyota issues occurring over the past 30 years. What about Ford's constantly failing transmission, F150 fires resulting in deaths, the Firestone ordeal and so on. Companies make mistakes and fix their own woes. Consumer Reports has done so much for American people and consumer safety. I for one will continue my subscription forever. Oh, and did you know that the Fusion hybrid has an unintended acceleration problem also? Yeah Ford has come up with a software fix for the problem, sound familiar?
     
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  4. By Nelson Lu Posted: 3/7/2010 9:57pm PST

    The Fusion Hybrid did not have an unintended acceleration problem; it had a braking issue that was really more of a "feel" issue as opposed to an actual "can't stop" issue. The situation was not comparable to Toyota's.
     
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  5. By Bob SSSS Posted: 3/8/2010 5:48am PST

    My main beef with the Fusion is the price. I can get a Prius for $23K vs $30K for the Fusion (even with discounts the Fusion comes in at $27K), and the Prius gets better MPG and has more trunk space. Yes, the Prius had the brake "feel" issue like the Fusion that required a software update, but it wasn't a safety issue and overall the Prius still has a better reliability rating over the Fusion.
    My Honda Fit carries 4 adults, has more cargo space, gets MPG nearly the same as the Fusion and costs at least $12K less. I really think Ford is beginning to overprice their vehicles.
     
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  6. By Eric L Posted: 3/8/2010 10:13am PST

    The braking issue with the Fusion is similar to the Toyota issue if you understand the actual problem. Priuses can stop too, but the transition between regenerative and regular brakes feels as though you have lost braking power. The Fusion Hybrid issue is virtually identical. Drivers must depress the pedal further to get sufficient braking performance. This is considered a loss of braking performance and in many instances will feel like unintended acceleration.
     
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  7. By Nelson Lu Posted: 3/8/2010 2:34pm PST

    @Bob, the comparison to the Prius's "trunk space" is wrong, since the Prius doesn't have a trunk. The cargo space of the Prius is be larger, but it doesn't provide the same kind of cargo separation that the Fusion's trunk does, from a safety, convenience, or comfort standpoint. Further, the Fusion has a far more capable power train, at 191 HP, than the Prius. In addition, the Fusion has a far more comfortable ride regardless whether you're looking at it from a suspension or seating standpoint. They are not comparable cars. If you don't need or want the Fusion's strongpoints, sure, it will seem like you're overpaying. If you want those strongpoints, you're going to have to pay more, just as you would a Camry Hybrid (or Altima Hybrid) over a Prius, as well.
     
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  8. By Nelson Lu Posted: 3/8/2010 2:35pm PST

    @Eric: Braking issue is noted. I still contend that it has nothing to do with unintended acceleration, and therefore it would be misleading to lump it in with the same issues that Toyota's having. For what it's worth, I had the software update done in my Fusion Hybrid, even though I didn't feel it was a problem before (never felt that it had problem stopping) and I certainly don't feel that it's a problem now.
     
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  9. By Hooplehead Posted: 3/25/2010 2:44pm PDT

    Ford has done a great job and is making great cars! It is sad to see all of the Toyota loyalists who were duped in to buying substandard and "unsafe" cars attempt to justify their poor vehicle choice on message boards.
     
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  10. By ColtsChiefsTitans Posted: 4/7/2010 12:55pm PDT

    I am a current PRIUS owner who paid way too much (MSRP for a loaded level6 model) in 2008 during the gas price spike & hybrid craze. I cannot complain about milage - we consistently get 44-46 MPG (better on Highway than City, btw). BUT, we took a recent 3-4 hour trip over spring break, and by hour 2 our legs were cramping and our backs were hurting. Funny thing is, we have the same issues in our Highlander... so it's not the car but the carmaker. And my wife and I are 'average' (5'4 and 5'8) height... but the Japanese seats are not long enough to support the thigh and lower back lumbar support is nil. Makes me miss my old Buick Century sedan (could drive forever w/o feeling tired or sore). As soon as Toyota reputation rebounds, the PRIUS is getting traded in for something more like a 'real' car. Fusion or Sonata hybrids are appealing (if the seats work) as well as news that Mazda is bringing a 40MPG diesel to the 6 sedan. Can anybody else recommend a mid-sized car with superior milage for under $30K? I can't wait for some options that will deliver decent milage AND travel comfort.
     
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  11. By  Ford Fusion Reviews Posted: 8/14/2010 3:16am PDT

    2010 Ford Fusion Hybrid is truly the magic and wonder of Ford Motors. The technical features and the specialties of this vehicle are amazing and quite aggressive. Delivering 191 horsepower is one of the best thing one can ever have in their own. Also the other factors are quite impressive. Launching this vehicle has again proved the technical supremacy of Fprd Motors and has created a new dimension and era for the company.
    John Pollard
     
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  12. By  Thrifty Car Sales Posted: 8/16/2010 2:21am PDT

    It is gratifying to see an old stalwart like Ford getting some success and accolades. They've had a bad rap for various reasons over the years, yet still continue to come up with awesome motor vehicles that delight the die-hard Ford fans out there. I look forward to see what the future brings for us Ford enthusiasts.
     
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