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2010 Toyota Prius Prices Rise $400 On All Models

 
2,230 views Dec 23, 2009
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2010 Toyota Prius

2010 Toyota Prius

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The prices of all five trim levels of the new 2010 Toyota Prius will rise next month by $400, or roughly 1.5 to 2 percent, reflecting increased costs and an unfavorable yen-dollar exchange rate.

Toyota announced the changes on December 21, buried at the bottom of a lengthy press release on the pricing for its new 2011 Toyota Sienna minivan.

Prices for the 2010 Prius now range from $21,400 (for the most basic Prius I model that's not available to retail buyers) up to $28,070 for the ultra-luxury Prius V trim level. Those prices do not include a mandatory $750 fee for delivery, processing, and handling.

The new pricing only applies to vehicles "arriving on vessels on or after January 24," says Toyota. So if you want to dicker for a car starting with a lower sticker, shop now.

The company also raised the price of its 2011 Toyota Camry Hybrid by $250, or 1 percent, to $26,400. Again, buyers must add $750 for delivery. The 2011 Camry models, almost entirely unchanged from the 2010 model year, start appearing at dealers in January.

New pricing for 2010 Toyota Prius, effective January 2010

New pricing for 2010 Toyota Prius, effective January 2010

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[Toyota]





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Comments (5)

  1. fb_1664438485 avatar Dod Lee Posted: 12/23/2009 2:33pm PST

    That's a lot of money...
     
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  2. By Kenn Posted: 12/29/2009 7:07pm PST

    What's happening to the Invoice Price? I've seen this report about MSRP in a few places, but no one has said anything about invoice pricing.
    In the last round of increases (Oct), the Prius II invoice increased about $150, while the MSRP went up $400.
     
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  3. By  memory cards Posted: 1/1/2010 12:56am PST

    Toyota will raise the 2010 Prius hybrid's asking price by $400 across the board, with the Prius II now starting at $22,400. A top-level Prius V will start at $27,670. Click past the break for the official press release, which also carries pricing information for the redesigned 2010 4Runner along with the Venza, Land Cruiser and Tacoma.
     
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  4. By  nike sb dunks Posted: 4/21/2010 11:34pm PDT

    they are very good and useful!!!
     
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  5. By  cabinets michigan Posted: 5/1/2010 7:08am PDT

    I never had the chance at all, to know you.
     
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