Toyota SAI Hybrid Pre-Orders 5 Times Higher Than Expected

2010 Toyota Sai Hybrid

2010 Toyota Sai Hybrid

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According to Toyota, the company has received around 14,000 pre-orders for their new SAI hybrid sedan that is scheduled to go on sale in Japan early next month.

Toyota did not anticipate a sales volume of this magnitude.  According to the company, they had set a sales target of only 3,000 units per month, but pre-orders are nearly five times higher than expectations.

Toyota claims that the vehicle's widespread appeal and amount of pre-orders are due in large part to the midsize vehicles exceptional fuel economy which is comparable to most compact cars and to tax incentives which provides buyers with up to $3,150 off the listed price.

The SAI hybrid was unveiled just over a month ago.  The vehicle is a dedicated hybrid model and is essentially a badge engineered Lexus HS250h.  The SAI starts at only $38,020, a competitive price once incentives are factored in.

This is not the first time that Toyota has under estimated the pre-orders of hybrid models.  Recently, the company underestimated sales of both the new Prius and the aforementioned Lexus HS250h hybrid models.  With high demand, Toyota could put potential buyers on a waiting list as they have done previously with other hybrid models.


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