New Vectrix Electric Scooters To Sell Under UK's Hesketh Motorcycle Brand

 

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The UK's Hesketh Motorcycles will now sell Vectrix's electric scooters under a new brand - Hesketh HZE-Vectrix.  I suspected that an ICE based 2 wheeler company might have a need for Vectrix's product line, as the world is making the monumental shift from hydrocarbons to electric propulsion.

You can see the rebranded electric scooter here

PRESS RELEASE:

London, 10th November 2009. Hesketh Motorcycles Ltd “HMC” (A division of Hesketh Motor Company Ltd) is pleased to announce that it has secured an exclusive deal with New Vectrix, which is continuing production of its world-renown zero emission electric bikes.

The bikes will be sold in the UK under the brand name “Hesketh” and will be called the Hesketh HZE-Vectrix. It will be marketed as a premium product for the commuter market with two new models expected during the course of 2010.

Charles Hesketh, Director of HMC, said. “This is a brand new chapter in the life of what we know as the World’s first high performance, zero emission, production motorbike. We spent a considerable amount both financially and energetically searching for a zero emission two-wheeled vehicle worthy of the Hesketh brand, and the Vectrix VX-1 meets all our requirements.”
Confirmation of the continuation of the Vectrix brand sees the way clear for HMC to offer a new contract to the current network of dealers which will include continued support* for all Vectrix bikes sold in the last two years.

Since its launch in May 2006, the Vectrix has been widely acclaimed by individual owners, fleet managers and dealers alike, a practical and quality product, enthusiastically received by the industry and positioned to meet the needs of today’s environmentally informed public. With public charging units becoming common place in our towns and cities, the urban community is embracing electric transportation as a reality in which the Hesketh HZE-Vectrix will provide outstanding performance and reliability, and of course style.

As quoted in “What Diesel Magazine” New Years Honours - “The Vectrix is without doubt, the finest contribution to reducing commuting emissions bar none. And it’s a showcase of what can already be done with battery technology if you stop strapping them to petrol and diesel engines in order to reduce consumption slightly. There isn’t a better, quicker or cleaner commuting vehicle out there, nor is there any powered vehicle that comes near it in terms of economy or smiles per mile either.”

Hesketh Motocycles Ltd was acquired earlier this year with the clear objectives of establishing a British brand in the evolving zero emissions market as well as fundamentally changing the way people commute on a daily basis. HMC is committed to ‘changing the world two wheels at a time’ by providing environmentally friendly, cost effective transportation for the urban commuter.





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Comments (3)
  1. Good article, Jason. The Vectrix product is fantastic- combined with a savvy UK sales / marketing team, this could be very good. There remains no direct competition in the EV space. Any word on a similar type USA partner?
     
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  2. Rob, the same thought occurred to me as I read the press release. They should land an Asian distribution partner first, then Europe, then the Americas. As for competition, I did a quick Google search and found X-Treme, Zap, E-max, E-Moto, Electric Vehicle Technologies and RideGreen all offer similar products, with Honda and Yamaha showing prototypes of their EV offerings. KLD Technologies also offers a new prototype tech for better range / preformance than all of them.
     
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  3. Rob, also of interest is that Sam's Club and K-Mart are now offering similar EV scooters (perhaps just online) in addition to Best Buy's move into EV scooters and motorcycles. Once big box retailers start offering them, broad acceptance follows.
     
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