HUMMER Drivers Say: I'm More Moral Than Effete Prius Wimps

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2009 Hummer H2

2009 Hummer H2

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We often say that many Toyota Prius hybrid owners and HUMMER drivers choose their cars for the same reason: They want to make a statement to other people about who they are.

Now our pals at Wired have uncovered a fascinating (if small) sociological study that parses how HUMMER owners view their vehicles. Even the soccer moms who get groceries in their HUMMER, it turns out, occupy a higher moral plain than the rest of us.

How can this be, you ask, given that the 2010 HUMMER H2 weighs more than three tons, looms large, ominous, and aggressive in any rear-view mirror, and isn't even rated for gas mileage by the EPA because it's designated a Class 3 truck?

Well, the 20 "U.S.-born and raised" HUMMER owners in the survey called their vehicles rolling representations of their beliefs. Turns out that criticism of HUMMERs as anti-social and eco-hostile (never mind just plain silly) reinforces their feelings of being under moral siege. That lets them become, in their own minds, the "moral protagonist who defends American national ideals."

And that HUMMER dealer who also sells handguns? Perfectly in line with the need to defend freedom of vehicular choice from the socialistic onslaught of tea-drinking, Prius-driving wimps.

It does  make us wonder, though. Instead of criticizing them, if green-car fans and eco-minded buyers all just started ignoring HUMMERs, would they go away?

Oh, wait. The market has already done that. HUMMER sales have been falling for years, and General Motors is selling the brand.

Which probably makes the few remaining buyers even more convinced they're the last surviving souls to uphold the American ideal of consuming whatever we want, whenever and wherever we choose, as long as we can pay for it. Or at least borrow for it.

It all seems...very three years ago. Doesn't it?


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Comments (5)
  1. Moral Plane -- Moron

  2. That Hummer study only interviewed 40 owners and all in CA. Hardly scientific. I have owned 2 H3's and the reason I bought them they are the best combination of creature comforts and capabilities for the lowest price in the market. Both of mine were under $30,000. The fuel mileage is the same or better than most full size pickup trucks and similar SUV's.

  3. I find it fascinating how, often times, consumers are pretty explicitly saying something about themselves with what they purchase. I also would observe that this article confirms there is a alot of smug/preachy/etc behavior and attitudes by BOTH Hummer owners/drivers and Prius owners/drivers. always amusing how one "side" finds another side to be so preachy/morally certain - when that other "side" making such an observation is actually behaving identically. opposite sides of the same coin.

  4. This article has been popping up over and over... They interviewed 20 people... or just included these 20 because they said what the interviewers wanted to hear... either way what a ridiculous study.
    You can't do with a Prius or any small car what you can with a Hummer of any model. A person who drives one either can use the other or doesn't need the other so won't buy the other.
    Cars and trucks are expensive, drive what you want, you are paying for it.

  5. Yes, I also bought an H3 and im not dissapointed of it at all. Its quite fuel efficient after I customed it's perfomance abilities but even as a hummer fan, I can agree about the previous two models the H2 and H1 that they over did it with the size. Plus why are these people assuming I bought this car to be economic? Its a luxury car.

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