2011 Nissan LEAF Production Electric Car Unveiled Page 3

By Lyle Dennis

Lyle Dennis

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Nissan LEAF

HOLISTIC APPROACH TO ZERO-EMISSION MOBILITY AND ECO-FRIENDLY INNOVATION
Nissan LEAF is a critical first step in establishing the era of zero-emission mobility; however, Nissan recognizes that internal-combustion engine (ICE) technologies will play a vital role in global transportation for decades to come. Because of this, Nissan is implementing its zero-emission vision through a holistic approach, which provides consumers a comprehensive range of eco-friendly technologies from which to choose.

For some consumers, Nissan LEAF will be the perfect match, and the only car they will ever need. For others, Nissan LEAF will be a logical addition to the family fleet – the optimal choice for the daily commute, for example.

While zero-emission is the ultimate goal, the company is committed to ongoing innovation in eco-friendly technologies that increase efficiency and reduce emissions. As a result, Nissan offers a comprehensive suite of automotive technologies, including CVT, Idle Stop, HEV, Clean Diesel, and ongoing research and investment in FCV technology.

WORLDWIDE PARTNERS
Zero-emission mobility programs under the banner of the Renault-Nissan Alliance include partnerships with countries such as the UK and Portugal, local governments in the Japan and the USA, and other sectors, for a total of nearly 30 partnerships worldwide.

In these partnerships major efforts focus on three areas:

1. Development of a comprehensive charging infrastructure through public and private investment,
2. Incentives and subsidies from local, regional, and national governments, and
3. Public education on the individual and societal benefits of zero-emissions mobility.

ZERO-EMISSION VEHICLE PRODUCTION
Nissan LEAF is the first in the company’s forthcoming line of EVs and is a major milestone in the realization of the Renault-Nissan Alliance’s vision for zero-emission mobility. The first of Nissan’s EV’s will be manufactured at Oppama, Japan, with additional capacity planned for Smyrna, Tennessee, USA. Meanwhile, lithium-ion batteries are being produced in Zama, Japan, with additional capacity planned for the USA, the UK and Portugal, and other sites for investment are under study around the world.

ABOUT NISSAN MOTOR CO., LTD.
Nissan Motor Co., Ltd. is a global automotive company with vehicle sales of 3.411 million in 2008. Nissan is present in all major auto markets worldwide, selling a comprehensive range of cars, pickup trucks, SUVs, and light commerical vehicles.

NISSAN BLUE CITIZENSHIP
Nissan is committed to making a better world through its commitment to corporate social responsibility. This includes programs that focus on technological innovations that focus on people and care for the planet. Our vision for zero-emission mobility is an outgrowth of our CSR approach, which we call Blue Citizenship. Together, we are working with our Alliance partner, Renault, to make a better world through zero-emission mobility.

For more information, please visit the Nissan Zero-Emission website:
http://www.nissan-zeroemission.com