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2011 Chevrolet Viva: GM’s Answer To the Ford Fiesta?


2010 Chevrolet Aveo LT w/1LT

2010 Chevrolet Aveo LT w/1LT

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By now most people have heard of the 2010 Chevrolet Spark, which is said to arrive in Europe in 2010 and the North American Market in 2011. Now a new car has cropped up on the new car radar, the 2011 Chevrolet Viva. Bob Lutz, GM Vice Chairman/Product Chief, showed the Automotive Press Association a presentation that showed the recently produced and near-future product names; one of those names was unknown to the automotive press—2011 Chevrolet Viva.

From the Motor Trend description, the chart that Mr. Lutz showed had the recent and future model names in tiny print. So the two questions I immediately asked myself were: What is the 2011 Chevrolet Viva? And Why did GM choose to reveal it in this manner? First things first, what is the 2011 Chevrolet Viva and where did it come from?

This is the big mystery at the moment. Speculation says it isn’t the same car as the Spark because it is based on an older Daewoo platform. We do know that the intention is to have the same GM Daewoo engineering team design the car and then bring the production to the U.S. According to GM’s release, the new retooled plant will have a 160,000 per year car capacity and will build small and compact vehicles. The location hasn’t yet been revealed, but good bets are the Lake Orion, Michigan, Wilmington, Delaware and Shreveport, Louisiana locations.

2011 Chevrolet Viva

2011 Chevrolet Viva

Even thought details of this new car haven’t been revealed, people are already beginning to speculate that this might be GM’s answer to the 2011 Ford Fiesta. No surprise really because GM needs something to go up against the new small car from Ford and the current Aveo isn’t going to cut it. The other thing GM is going to need is a good social media tactic to rival that of the Fiesta Movement campaign that is winning over consumers looking for a small car. At any rate, the new 2011 Chevrolet Viva is going to have to be better looking, higher quality and get phenomenal gas-mileage.  

 

So stay tuned for more information on the 2011 Chevrolet Viva. In the meantime, check out other current stories here at AllSmallCars.com in the blog and reviews sections. Some of my favorites at the moment: 2010 Chevrolet Camaro: The Reviews Are Starting To Roll In and Social Media: Detroit Gets On Board To Drive Success of New Cars.

 

Have a comment? Drop us a line via Facebook Connect or the comment tool here on the site. You can also send me an email at JEMblogger at Gmail dot com. 

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Comment (1)
  1. If this is a real model, Chevrolet has pulled an old model name from one of its far-flung subsidiaries.
    The Vauxhall Viva, from its still-extant UK subsidiary Vauxhall (which is now simply putting different badges on German Opels), was sold in three series from 1963 to 1979.
     
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