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Ford Exec Admits Hybrid Battery Shortage?

 
1,145 views Dec 31, 2008

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The blogosphere quaked yesterday with the news of a possible battery supply shortage for next year's line of hybrids at Ford.  Both hybridcars.com and autobloggreen.com reported that in an online chat with employees, Ford Americas President Mark Fields had said that "We are constrained by the amount of components, including batteries, that the supply base can provide us."

Does this signal a supply-chain issue for hybrids next year? Not so, says Ford's Alan Hall. "We have planned to double our volume with the addition of our new hybrids, the Fusion and Milan, joining the Escape and Mariner. If customer demand requires more, we will work with our supplier partners to meet the demand."

The concern arises from the time during peak oil prices last summer that demand for the Escape and Mariner hybrids outpaced supply. In preparation for a repeated spike in demand, Ford appears to have the capacity to double hybrid volume in 2009 before supply becomes an issue.





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Comments (2)

  1. By Jennifer Moore Ford Motor Company Communications Posted: 12/31/2008 12:16pm PST

    Just wanted to echo Alan's comments from Ford. We do have batteries we need to meet our production goals for the new Fusion and Milan hybrids. If demand takes off - we will work with our suppliers to address that demand. So talk about battery shortage not accurate at this point.
     
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  2. By  Joe Posted: 12/31/2008 5:14pm PST

    Jennifer - thanks for reading, and for keeping the communication lines open.
     
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