The blogosphere quaked yesterday with the news of a possible battery supply shortage for next year's line of hybrids at Ford. Both hybridcars.com
reported that in an online chat with employees, Ford Americas President Mark Fields had said that "We are constrained by the amount of components, including batteries, that the supply base can provide us."
Does this signal a supply-chain issue for hybrids next year? Not so, says Ford's Alan Hall. "We have planned to double our volume with the addition of our new hybrids, the Fusion and Milan, joining the Escape and Mariner. If customer demand requires more, we will work with our supplier partners to meet the demand."
The concern arises from the time during peak oil prices last summer that demand for the Escape and Mariner hybrids outpaced supply. In preparation for a repeated spike in demand, Ford appears to have the capacity to double hybrid volume in 2009 before supply becomes an issue.