Electric-car maker Tesla Motors announced this week an update to its plans to deliver its Model S sedan, a hotly watched launch for the company.

It’s not just electric-car fans who are itching to hear the progress on the Model S (pictured), which starts at $57,400 before federal tax incentives. Investors are watching the Model S’s progress closely too. This represents the first time Tesla is building a car from scratch, and the company aims to ramp up to a capacity of 20,000 of Model S cars a year by 2013.

Toyota Motor Corporation president Akio Toyoda, at Tesla stand, 2011 Detroit Auto Show

Toyota Motor Corporation president Akio Toyoda, at Tesla stand, 2011 Detroit Auto Show

Investors are looking for Tesla to hit the benchmarks it has set for itself. Tesla has to get the $42 million former NUMMI factory up and running, train hundreds of new hires and actually become a successful startup in the auto manufacturing business. The factory is meant to be a future ground for other Tesla models, too.

But most crucially, Tesla needs to deliver the Model S on time. The car is due out in mid-2012.

Capstone Investments analyst Carter Driscoll told VentureBeat today that Tesla’s earnings last quarter was “okay,” and the company’s gross margins are improving (26 percent for last year, compared to 9 percent in 2009), but he still considers the stock overvalued.

“They still have a long road to execute,” Driscoll said. He’s something of a skeptic, though — last year he issued a price target of $22 for the stock, causing it to slide. It’s now trading around $24.

Here are some key points to keep in mind as we track Tesla’s progress this year and next:

TSLA stock still has a great deal of short interest

Tesla’s stock still continues to attract a lot of short interest, or investors seeking to profit from a drop in its price. As of Feb. 28, Tesla’s short interest was nearly 10 million shares, while its average trading volume was 2 million shares. That means buyers looking to bet against the stock outnumbered sellers nearly five to one.

Tesla will have to start paying back its loans by 2013

Tesla Roadster art car by Laurence Gartel

Tesla Roadster art car by Laurence Gartel

The company received a $465 million loan guarantee from the Department of Energy last January. Up to $101.2 million was available under the first term loan facility to finance 80 percent of the costs for its powertrain facility. The remainder, $363.9 million, was intended to finance up to 80 percent of the development and manufacturing facility for the Model S.

The loan advances for the powertrain facility can be repaid in 28 equal quarterly installments starting on Dec. 15, 2012, according to SEC filings. If Tesla takes advances for the powertrain facility after that date, then it will owe the cash in 26 equal quarterly installments starting on June 15, 2013. All outstanding amounts will be due on Sept. 15, 2019.

The cash it owes for the Model S funds will be repayable in 40 equal quarterly installments starting Dec. 15, 2012. If it takes advances out of that loan facility after that date, then the advances will be due in 38 equal quarterly installments starting on June 15, 2013. All outstanding amounts under the Model S Facility will be due and payable on the maturity date of Sept. 15, 2022.

In the case that Tesla can’t meet those payments, though, it’s unlikely the DOE would allow the company to default. The DOE recently restructured its loan terms for troubled solar company Solyndra, includingextending the amortization period for the loan, according to VentureWire.

Tesla Motors stock price, late December 2010

Tesla Motors stock price, late December 2010

It expects to increase revenues by 40 to 50 percent this year

The company is targeting high growth this year. It will be looking for revenues in 2011 to hit $160 million to $175 million. It also expects Roadster sales to grow.

It’s unclear how many Model S prototypes have been built

The company has completed at least one prototype by January, and CEO Elon Musk says he drives a prototype to work every day. Carmakers need to build at least 20 prototypes just to pass crash test ratings. With the Model S due out in mid-2012, Tesla arguably needs to have a full fleet of validation prototypes built soon.

The company wants to raise $150 million to fund the Model X

2012 Toyota RAV4 EV powered by Tesla, at 2010 Los Angeles Auto Show

2012 Toyota RAV4 EV powered by Tesla, at 2010 Los Angeles Auto Show

Tesla is looking to raise another $150 million, likely through a secondary market offering, to fund the development of the Model X, an all-electric SUV due to be unveiled this year. Driscoll points out that will add to Tesla’s debt load. Some have wondered whether all of the cash will go towards the Model X or, in reality, to complete the Model S.

Tesla plans to sell another car for $30,000 in the next few years

Musk said in January that Tesla will build such an electric car within four years, so that means such a car would be due out by 2015. The price point would be pretty impressive for a luxury carmaker like Tesla — the Nissan Leaf starts at $32,780. With loan payments come due in 2013, don’t be surprised if the company will look to raise more cash to fund the development of the mystery car.

 

This story, written by Iris Kuo, was originally posted on VentureBeat's GreenBeat, an editorial partner of AllCarsElectric.